Author Archives: Nick Westergaard

New presentation to give? First stop: PowerPoint. Or Keynote or Google Slides. Regardless of your preferred design software, this is mental calculus that happens constantly in today’s world of work. That’s why, after email, presentation software is the most commonly … Read More →

Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including … Read More →

Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. … Read More →

Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which … Read More →

Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald’s, Harmless Harvest, and Universal … Read More →

Mark Kilens is Chief Marketing Officer of Airmeet, a virtual and hybrid event platform. While it’s been a challenging couple of years, events of all kinds—virtual, hybrid, and live—are critical components of the content marketing landscape. Mark and I discussed … Read More →

Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed … Read More →

John O’Melia serves as Chief Customer Officer at Contentsquare. His Customer Success team works to ensure that brands of all shapes and sizes are able to understand what’s happening with their brands online and, more importantly, why. We discussed all … Read More →

Tom Höglund is one of the founding team members at Epidemic Sound, which helps connect brands with the music they need to tell their stories. But when it comes to music rights, complexity lurks around every corner. He shared this … Read More →

Ellen Marie Bennett is the founder and chief brand officer of Hedley & Bennett. If you’re a foodie, you’ve seen Hedley & Bennett aprons on some of the world’s best chefs. I saw one on Stanley Tucci and knew if … Read More →