Workshops
Communication and storytelling can be overwhelming. Sometimes you need more time than an hour-long keynote. Nick Westergaard has developed several half-day or full-day workshops ideal for corporate team building, off-site meetings, or pre-conference sessions. All programs are available in-person or virtually. Check availability, discuss your upcoming event, or put a date on hold now.
Workshop Topics Include
Branding Masterclass: How to Stand Out in a Crowded World
Cutting through the clutter is harder than ever today. New channels like Facebook, Instagram, and Snapchat have created new opportunities. And noise. Lots and lots of noise. To capture the hearts and minds of your customers and community, your brand first has to capture their attention. You have to stand out. But how?
Based on Nick’s popular book Brand Now, this expanded master class uncovers the new dynamics of branding to help you stand out in our crowded, distracted, digital-first world. Brand builders will learn how to create a brand that has meaning and purpose. They’ll also learn how to master the art and science of storytelling to create content that stands out. Finally, brands aren’t built by one workshop attendee. They’re built by a community both internally among your employees and externally with your brand ambassadors. We’ll take a look at how you can make everyone part of your holistic, engaging brand experience.
What we’ll cover in this workshop:
- Brand strategy — creating a meaningful brand with structure and story
- Building the brand internally — building a brand-driven culture internally
- Building the brand externally — empowering your brand ambassadors to help you tell your story
- Brand experience design — aligning all of your touchpoints to create a memorable, standout brand experience
As part of this workshop, attendees receive:
- A brand blueprint detailing your brand’s dynamics — meaning, structure, story, content, community, clarity, and experience
- An action plan for engaging your brand ambassadors internally and externally
- A workbook full of helpful reminders from the day
- A FREE copy of Nick Westergaard’s book Brand Now: How to Stand Out in Our Crowded, Distracted World
How to Tell a Story: An Interactive Storytelling Workshop
Cutting through the clutter is harder than ever today. New channels like Facebook, Instagram, and Snapchat have created new opportunities. And noise. Lots and lots of noise. To capture the hearts and minds of your customers and community, your brand first has to capture their attention. You have to stand out. But how?
Based on Nick’s experience leading the Story Lab program at the University of Iowa’s Tippie College of Business, this engaging workshop offers a blend of storytelling masterclass with engaging experiential learning. After hearing about storytelling best practices, attendees will have an opportunity to craft a story with a partner or small group. From here, we’ll turn the event into an open mic story-sharing experience. By the end of this high-energy workshop, your team will be on its way to connecting and inspiring through the power of story.
What we’ll cover in this workshop:
- Story craft — the essential elements for creating stories that connect and engage
- Storytelling — the basics for delivering a standout story including vocals, nonverbals, and other executive presence tips
- Leading with story — how story can be used as a tool for inspiring and leading others
As part of this workshop, attendees receive:
- A workbook full of helpful reminders from the day
- A Story Sketch for mapping out stories
- A Delivery Diagnostic for evaluating verbal and nonverbal communication
- A customized webpage featuring additional resources such as helpful articles and podcast interviews
Communication Masterclass: Stand Up, Stand Out & Connect
Does your team struggle to create engaging presentations? Is slide design one of your least-favorite tasks? Whether you’re pitching a new client or delivering an internal report, communication and presentation skills are key in persuading others.
Drawing on his experience as a TEDx speaker coach, startup pitch mentor, and business communication instructor, Nick’s master class lays out a process for crafting, designing, and delivering a standout presentation that drives any audience to action. You’ll start with the foundational steps of mapping your message to your audience. From here, you’ll learn strategies for reinforcing your talk with stories and visuals. Finally, you’ll learn how to embody confidence with your delivery both vocally and non-verbally. It’s not just what you say. It’s how you say it.
What we’ll cover in this workshop:
- Mapping your message — identifying the context, structure, and story of your talk
- Supporting your message visually — slide design best practices and other visual communication strategies
- Communicating with data — creating standout charts, graphs, and other data visualizations
- Embodying confidence — presenting with confidence both vocally and nonverbally
As part of this workshop, attendees receive:
- A Talk Template for mapping out presentations for a variety of audiences
- A Slide Storyboard grid for planning visuals
- A Delivery Diagnostic for assessing verbal and nonverbal communication
- A workbook full of helpful reminders from the day
Ready to take the next steps and make Nick a part of your next event?
Search Articles and Episodes
The Communication Master Class was highly impactful and will benefit our employees personally and professionally for many years to come!
Gabe Smith, Quality Engineering Manager, John Deere
Get Nick’s ICYMI Newsletter
The marketing and more you may have missed delivered to your inbox