Effective branding, marketing, and communication all start with a clear story. Nick Westergaard offers half-day and full-day workshops to help your team strengthen these critical skills. Perfect for corporate team-building, off-site meetings, or pre-conference sessions, these workshops are available in-person or virtually. Check availability, discuss your upcoming event, or put a date on hold now.
Workshop Topics Include
Branding Masterclass: How to Stand Out in a Crowded World
Cutting through the clutter is harder than ever today. New channels like Facebook, Instagram, and Snapchat have created new opportunities. And noise. Lots and lots of noise. To capture the hearts and minds of your customers and community, your brand first has to capture their attention. You have to stand out. But how?
Based on Nick’s popular book Brand Now, this expanded master class uncovers the new dynamics of branding to help you stand out in our crowded, distracted, digital-first world. Brand builders will learn how to create a brand that has meaning and purpose. They’ll also learn how to master the art and science of storytelling to create content that stands out. Finally, brands aren’t built by one workshop attendee. They’re built by a community both internally among your employees and externally with your brand ambassadors. We’ll take a look at how you can make everyone part of your holistic, engaging brand experience.
After attending this workshop, attendees will be able to:
- Craft a meaningful brand strategy with a clear structure and compelling story.
- Build a brand-driven culture that unites and empowers internal teams.
- Activate brand ambassadors to amplify your story and grow your reach.
- Design a cohesive brand experience that stands out across every touchpoint.
Attendees will walk away with:
- A brand blueprint detailing your brand’s dynamics — meaning, structure, story, content, community, clarity, and experience.
- An action plan for engaging your brand ambassadors internally and externally.
- A workbook full of helpful reminders from the day.
Scrappy Marketing Masterclass: Smart Strategies for Big Impact
Great marketing doesn’t require a big budget, but it does demand a smart, strategic approach. In this interactive workshop, you’ll learn the foundational steps of scrappy marketing—essential strategies that no savvy marketer can afford to overlook. We’ll cover how to define your audience, set measurable goals, and craft a compelling brand story, all while keeping your efforts streamlined and results-driven.
Scrappy marketing is about resourcefulness, creativity, and making a big impact with limited resources. This session dives into real-world tactics to amplify your efforts without overspending, from repurposing content and curating with purpose to leveraging your team’s creativity for organic growth. You’ll walk away with practical tools and strategies to turn small, strategic moves into outsized marketing wins—helping you stand out, compete, and thrive.
After attending this workshop, attendees will be able to:
- Tell a clear, compelling brand story — craft narratives that resonate and drive engagement.
- Choose the right channels & formats — focus on what works best for your brand and audience.
- Maximize impact with minimal effort — repurpose content strategically for greater reach.
- Turn small moves into big wins — leverage creativity and smart strategies for outsized results.
Attendees will walk away with:
- A ready-to-use scrappy digital marketing strategy that you can use to implement immediately and share with your team.
- An interactive workshop workbook packed with key takeaways, exercises, and reminders to keep you on track.
- Additional scrappy marketing resources, including quick-hit summaries, smart tips, and creative hacks to keep the momentum going.
The Power of Story: A Hands-On Storytelling Workshop
Strong communicators aren’t just clear and persuasive—they’re powerful storytellers. In a world of endless distractions, facts alone aren’t enough to inspire action or make a lasting impact. Whether you’re leading a team, pitching an idea, or simply trying to connect on a deeper level, the ability to tell a compelling story is one of the most effective tools you can have.
This interactive workshop, based on Nick’s experience leading the Story Lab program at the University of Iowa’s Tippie College of Business, blends expert insights with hands-on learning. You’ll explore the fundamentals of storytelling for leadership and personal communication, then craft and share your own story in small groups before stepping into an open-mic-style experience. By the end of this session, you’ll not only understand the power of story—you’ll be ready to use it to connect, lead, and inspire.
After attending this workshop, attendees will be able to:
- Craft compelling stories using essential elements that engage and connect with any audience.
- Deliver stories with confidence, using vocal dynamics, nonverbal cues, and executive presence techniques.
- Harness the power of storytelling to inspire, influence, and lead others effectively.
Attendees will walk away with:
- A workbook full of helpful reminders from the day.
- A Story Sketch for mapping out stories.
- A Delivery Diagnostic for evaluating verbal and nonverbal communication.
- A customized webpage featuring additional resources such as helpful articles and podcast interviews.
Communication Masterclass: Stand Up, Stand Out & Connect
Great communicators know how to make every presentation count. Whether you’re pitching a new client, leading a meeting, or delivering an internal report, the ability to engage and persuade your audience is essential. Yet, many struggle to create presentations that stand out and drive action.
In this hands-on masterclass, drawing on Nick’s experience as a TEDx speaker coach, startup pitch mentor, and business communication instructor, you’ll learn a proven process for creating and delivering presentations that leave a lasting impact. You’ll start by mapping your message to your audience, then explore how to enhance your delivery with powerful stories and visuals. Finally, you’ll gain the confidence to deliver your message with impact using both vocal and nonverbal communication techniques.
After this workshop, attendees will be able to:
- Map their message by identifying the context, structure, and story to make their talk clear and compelling.
- Design impactful slides and use visual strategies to reinforce their message.
- Create standout data visualizations, including charts and graphs, that enhance communication.
- Present with confidence, using both vocal techniques and nonverbal communication to engage their audience.
Attendees will walk away with:
- A Talk Template for mapping out presentations for a variety of audiences.
- A Slide Storyboard grid for planning visuals.
- A Delivery Diagnostic for assessing verbal and nonverbal communication.
- A workbook full of helpful reminders from the day.
Ready to take the next steps and make Nick a part of your next event?
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Nick’s master class was highly impactful and will benefit our
employees personally and professionally for many years to come!
Gabe Smith
John Deere