Nick Westergaard is an author, speaker, and educator who helps organizations and individuals stand out in our crowded, distracted world.

Nick’s spent his career building standout brands at organizations of all sizes—from small businesses to Fortune 500 companies to President Obama’s Jobs Council. As a lecturer at the University of Iowa’s Tippie College of Business, he leads the Story Lab program—helping students stand out through the power of storytelling. Nick is the author of Brand Now and Get Scrappy and a sought-after keynote speaker at conferences and corporate events throughout the world.

A contributor to the Harvard Business Review, Nick is a go-to source for the press including US News & World Report, Entrepreneur, Forbes, Mashable, and more. As host of the popular On Brand podcast, he has interviewed thought leaders like Seth Godin, Guy Kawasaki, Laura Ries, and Tom Peters; brand builders from the likes of Adobe, Ben & Jerry’s, HBO, Maker’s Mark, Mastercard, the Minnesota Vikings, Salesforce, and Whole Foods; as well as icons Alan Alda and Apolo Ohno. Nick is a Moth StorySlam Champion and has served as a TEDx speaker coach. He sits on boards for the Iowa City Area Business Partnership and FilmScene.

He lives with his wife, five kids, two dogs, and one cat in Coralville, Iowa. A lifelong Star Trek fan, his most-prized possessions include blueprints of the starship Enterprise, a Klingon dictionary, various Starfleet uniforms (not costumes—see below), and a Cameo Christmas greeting from Number One himself Jonathan Frakes. LLAP 🖖

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My Story in Pictures

Nick Westergaard - Author
Nick Westergaard - Educator
Nick Westergaard - Speaker
Nick Westergaard - Storyteller
Nick Westergaard - Father of Five
Nick Westergaard - Star Trek Fan
Nick Westergaard - Amateur Presidential Historian
Nick Westergaard - First Gentleman of Coralville, IA
Nick Westergaard - Home Cook
Nick Westergaard - Podcast Host
Nick Westergaard - Dog Lover
Nick Westergaard - Cat Tolerator

Working with President Obama’s Jobs Council, Nick led our team of national stakeholders, industry partners, and educators in creating the Right Skills Now brand to combat the talent shortage in advanced manufacturing. He helped us build the brand from the ground up and launch it online. Nick combines classic, proven branding insights with the latest digital marketing best practices.
Darlene Miller, Permac Industries/President Obama’s Council on Jobs and Competitiveness

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