Nick Westergaard is an author, educator, and speaker who helps leaders and marketers connect through story. He’s spent his career helping organizations find their voice and earn attention—from small businesses and startups to Fortune 500 companies and President Obama’s Jobs Council. Today, he teaches leadership communication and storytelling at the University of Iowa’s Tippie College of Business, where he leads the Story Lab program.
- Nick is the author of Brand Now and Get Scrappy and a sought-after keynote speaker at conferences and corporate events throughout the world. His work brings together storytelling, leadership, and communication, with an emphasis on ideas people can actually use.
- Nick produces and hosts three podcasts: On Brand, Tippie Leads, and Hoover 360. Through On Brand, he has interviewed thought leaders including Seth Godin, Guy Kawasaki, Laura Ries, and Tom Peters; brand builders from Adobe, Ben & Jerry’s, HBO, Maker’s Mark, Mastercard, the Minnesota Vikings, Salesforce, and Whole Foods; and icons including Alan Alda and Apolo Ohno.
- Hoover 360 reflects another longtime interest: presidential history and the stories leaders tell. As a trustee of the Hoover Presidential Foundation, Nick explores Herbert Hoover’s legacy and what his story can teach us today. His Presidentially Speaking keynote similarly examines the communication secrets of America’s commanders in chief.
- A contributor to the Harvard Business Review, Nick has been a go-to source for the press, with coverage in U.S. News & World Report, Entrepreneur, Forbes, and more. He is a Moth StorySLAM Champion and has served as a TEDx speaker coach.
Nick lives with his wife, five kids, one dog, and one cat in Coralville, Iowa. He runs, reads, and is obsessed with presidential history. He’s also a serious Star Trek nerd. His most-prized possessions include blueprints of the starship Enterprise, a Klingon dictionary, various Starfleet uniforms, and a Cameo Christmas greeting from Number One himself, Jonathan Frakes. 🖖 LLAP.
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Fun fact: Nick has been drawing since childhood. In addition to illustrating his books, Nick’s presentation slides feature hand-drawn sketches. He also drew the illustrations here on this website. The story behind the sketches.
Author
Educator
Speaker
Storyteller
Father of Five
Star Trek Fan
Amateur Presidential Historian
Political Spouse
Home Cook
Podcast Host
Dog Lover
Cat Tolerator
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Working with President Obama’s Jobs Council, Nick led our team of national stakeholders, industry partners, and educators in creating the Right Skills Now brand to combat the talent shortage in advanced manufacturing. He helped us build the brand from the ground up and launch it online. Nick combines classic, proven branding insights with the latest digital marketing best practices.
Darlene Miller
Permac Industries/President Obama’s Council on Jobs and Competitiveness
