Author Archives: Nick Westergaard

Happy New Year from the On Brand podcast! To celebrate this fresh start to an exciting new year, we have one of our favorite guests joining us once again—the one, the only Tom Peters! Tom is the “one and only” … Read More →

Jill Ong is Managing Director of ACE and has spent her career on the global advertising stage–working with iconic brands like Converse and Adidas. We talked about all of this and more including brand building during a recession this week … Read More →

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt … Read More →

We live in a data-driven world. However, it’s one of those Dickensian dilemmas—the best of times and the worst of times. The best part is pretty obvious. We have more information literally at our fingertips than ever before.

Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and … Read More →

Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps transform underprivileged youth into confident authors. We discussed all of this and more this week … Read More →

Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to … Read More →

Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, … Read More →

Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week … Read More →

It happens all the time. You find out you have a presentation to give and … your first stop is PowerPoint. Or Keynote. Or Google Slides. Regardless of your slide design tool of choice, the problem comes from the fact … Read More →