Author Archives: Nick Westergaard

Is this an awesome example of true business acumen or am I just falling for Ford’s spin? As everyone knows, last Tuesday Bill Ford Jr. stepped down as CEO of the troubled automaker. (Quick aside: I can’t take credit for … Read More →

Those of you who know me personally, know I love rage-comic Lewis Black. Those of you who read this blog frequently know that I also love good customer service. So what a treat I got this week when I received … Read More →

You should. I could list of all the reasons but instead I’ll further propagate the blogosphere by sending you to a great post by Janine Popick, President/CEO and founder of Vertical Response (my email service provider of choice) where she … Read More →

Or is it all in the eye of the beholder? I had a philosophical discussion with a co-worker today about a Chinese restaurant menu that got shoved under everyone’s windshield wipers in the parking lot. I cited it as a … Read More →

Story time at the WesterBlog. Gather ’round … I run. Not real well but I run nonetheless. On Wednesdays I run with a group of triathalonians and ironmen. It’s something of a brutal self abuse regimen. I run because I … Read More →

Seth Godin makes a great point about receptionists. It pays to make every step of a customer’s experience remarkable. Receptionists are your advance team who make impressions on your clients very early in the sales process. Sometimes this interaction is … Read More →

Want to reach the gamer audience? Microsoft-owned Massive Incorporated has it figured out: sell ad space in the virtual universes of video games. The above screenshot from the game “Anarchy Online” illustrates the point beautifully. If you’re promoting Batman Begins, … Read More →

Recently I got an info kit from the ad agency Energy BBDO. In the prospectus it contained a remarkable bit of copy that sums up the value of creating advertising for a client and I can’t get it out of … Read More →

I can’t remember what movie recently featured the tagline ‘everything is connected’ but I’m co-opting it here to make my point about how you can spread your ideas incrementally across media. Take these three commonly used marketing pieces: Email newsletter … Read More →

Josh Kaufman proposes a new type of business education that I think is worth looking at. Maybe, I’m partial to his theory since I consider myself a graduate of his new school. The Point? Josh sums it up best in … Read More →