Author Archives: Nick Westergaard

The above scene from The Muppets Take Manhattan is one that Dean and I both hold near and dear for obvious reasons. But there is a very simple truth exposed by Kermit as he helps an all-frog ad agency struggle … Read More →

Last weekend I went to the store to buy Monopoly and it was damn hard. If you’ve ventured down the game aisle of late you’ve probably noticed that there are a few more versions of the Parker Brothers classic including … Read More →

If you were on Facebook this past weekend you no doubt noticed some changes. About a week or two ago those of us with Facebook (fan) pages were invited to transition our content over to the new format. Late last … Read More →

“You’ve got to see this,” said my friend and colleague Don as he slid one of the most engaging pieces of direct mail that I’ve seen in a long time across the table … Hear my quick take in the … Read More →

Paul Harvey died this weekend. There are any number of finely worded obituaries you can read about the man whose “rest of the stories” and “good days” punctuated the breakfast tables of my childhood. What I think should be noted … Read More →

Like the Reality Coalition needs any help from us — I think I saw this spot between every break last night. But here is our quick take on why it works. First, the ad is good. Every piece works — … Read More →

Today Business Week had a great article on the success of the tried and true email newsletter. While definitely not the sexiest form of new media (nor the newest), many of our clients see continued success with email newsletters. Here … Read More →

This morning Advertising Age reported that the Miller High Life one-second Super Bowl ad has created a year-on-year sales bump for the brand affectionately referred to as “the champagne of beers.” The real kicker is that NBC didn’t even air … Read More →

Our first client was/is a Cadillac dealership. On the wall of one of their conference rooms is a framed document with advertising copy in it. Yep, ad copy. A copywriter’s dream come true — that their words would live on, … Read More →

Today I made an analogy about social media that I think might hold some water. I was outlining a comprehensive social media strategy and the client rightfully asked what all it would entail as far as time commitment, money, etc. … Read More →