Author Archives: Nick Westergaard

“I wish the stage were as narrow as the wire of a tightrope dancer, so that no incompetent would dare step upon it.” – Johann Wolfgang von Goethe Bill Gates isobviously not up on his Goethe. This recent presentation, which … Read More


Drive Time

October 31, 2005

In Seth Godin’s recent book, All Marketers Are Liars (a must read), he included a unique item in the appendices. At the end of his great book, he included the titles of several other great books. One was the Tom … Read More


Hello Blogosphere!

October 20, 2005

I’m here!!! I hope to use this blog to share my thoughts on marketing communications in our upside-down world where all of the rules have changed and it’s eat or be eaten. [LITERARY REFERENCE ALERT:] I think it was James … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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