Author Archives: Nick Westergaard

Celebrity Content Marketing Lessons Learned During a Pandemic

When it comes to content marketing, we live in extraordinary times. With cutting-edge tools like live video, VR, and AI at our fingertips, we can give our community behind-the-scenes access to our company, people, and products. We can showcase our … Read More

What Dr. Fauci Can Teach You About Leadership Communication

dr fauci communication

When I teach business communication, I ask students to complete what I call a “CommBook.” This is simply a journal of professional communication that they observe in the world around them that reinforces lessons from class. The entries can be … Read More

Market Like Mister Rogers

mister rogers

At this point, most of us have already seen tons of articles and videos on things like “How to do XYZ in the midst of COVID-19.” Some have been good. Others have been not so good. As marketers in today’s … Read More

The Secret to Successful Rebranding

Rebranding Circles

Recently, I was having coffee with a friend who sits on a local board with me. The organization is embarking on a bold new rebrand that I’ve been consulting on. As we discussed the process, he asked me, “What’s the … Read More

A Presidential Communication Reading List

For me, every day is President’s Day. I’ve been a fan of presidential history since childhood. Like many, it began with a grade-school fascination with the Civil War and World War II history. This led to deep dives on Abraham … Read More

Persuasive Speaking Lessons from Greta Thunberg

greta thunberg speaking

Case studies provide accessible examples for teaching and learning. That’s why we analyze them in business and in business schools. However, useful case studies aren’t always formal articles in professional journals. Sometimes they’re right in front of you. One of … Read More

Inbox Zero Is Killing Written Communication

inbox zero

Inbox zero. Maybe you’ve heard of it. Maybe you love it. Personally, I hate it. I think it’s contributing to the downfall of modern civilization. Okay, maybe that’s a stretch. But it’s making us bad writers at a time when—distracted … Read More

The Lists That Lie Ahead

lists ahead

Like many marketers, I’m a list person. I make lists to solve problems. I make lists to make sense of the world. At any given moment, I’m surrounded by a series of lists. I’ve got long-term lists of where I … Read More

Brand Trust Matters (Here’s How You Build It)

brand trust

To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than … Read More

The Comfortable Camouflage of Bad Communication

bad communication

Recently my wife sent me a text that said, “You’ve ruined me.” In the pantheon of spousal communication, this didn’t seem great at first glance. However, as I came to discover, it was intended as a compliment. In fact, it’s … Read More

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