Author Archives: Nick Westergaard

Inbox Zero Is Killing Written Communication

inbox zero

Inbox zero. Maybe you’ve heard of it. Maybe you love it. Personally, I hate it. I think it’s contributing to the downfall of modern civilization. Okay, maybe that’s a stretch. But it’s making us bad writers at a time when—distracted … Read More

The Lists That Lie Ahead

lists ahead

Like many marketers, I’m a list person. I make lists to solve problems. I make lists to make sense of the world. At any given moment, I’m surrounded by a series of lists. I’ve got long-term lists of where I … Read More

Brand Trust Matters (Here’s How You Build It)

brand trust

To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than … Read More

The Comfortable Camouflage of Bad Communication

bad communication

Recently my wife sent me a text that said, “You’ve ruined me.” In the pantheon of spousal communication, this didn’t seem great at first glance. However, as I came to discover, it was intended as a compliment. In fact, it’s … Read More

Body Language Lessons from the 2020 Presidential Candidates

presidential 2020 nonverbal communication

“I’m not sure what to do with my hands,” confesses Will Ferrell as the titular character in the NASCAR parody Talladega Nights: The Ballad of Ricky Bobby, as he awkwardly moves his hands during a TV interview. These words ring … Read More

Overcoming Stage Fright to Share Your Story

stage fright

Earlier in the year, I had the honor of keynoting the Iowa City Area Chamber of Commerce Annual Banquet in my hometown of Coralville, Iowa. While I speak at conferences and corporate events throughout the world, I don’t do a … Read More

7 TED Talks That Will Help You Be a Better Speaker

TED talks are amazing. At a time when our communication is increasingly digital, it’s a spoken word format that’s sort of a throwback to the classic oral tradition when we gathered around the campfire to listen and share stories. The … Read More

A New Year’s Resolution (or Three) for Your Brand

It’s January and a new year is upon us! Actually, it was upon us a week ago. But admit it — you’re just now getting up to speed after what was hopefully a restful holiday break.

Stop Lying About Communication

stop lying about communication

Stories are transformative. They’re powerful tools for accomplishing our objectives. Studies have shown that stories are more memorable than bullet points in communicating ideas. However, a story in the wrong hands can be a dangerous thing. In fact, there’s another … Read More

Is Branding Over?

game over

People don’t want to hear about branding anymore … Branding really isn’t what we’re trying to do here … It’s more than just branding …

Everything Else

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