Author Archives: Nick Westergaard

After a brief holiday hiatus, the On Brand podcast is back for 2021! And we’re kicking things off with an exciting new topic and guest. As we’ve discussed in various episodes through the years, leadership is critical in the development of standout brands. Already a challenging pursuit, leadership got a whole lot harder this past year. This week on the show, I was joined by David Burkus, author of the new book Leading from Anywhere. Read More →

Happy New Year! As an author, speaker, podcast host, and educator, I’m often asked for trends that I see on the horizon of a new year. Twenty twenty-one was no exception. However, with the traumatic year we’re leaving behind and … Read More →

“What we’re finding in nonprofit marketing today is that it’s really about helping people see the impact they’re having.” As co-owner of Puzzle Pieces Marketing, Angel Mason Broadus has built her career at the intersection of social impact and social good. However, she was quick to note that this takes a lot of work—often accomplished in what she calls “small bites.” We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

“The people that can parse out what to do—that can figure out the best media mix are going to win in this game because there’s just too much.” Peter Levitan has spent his career leading advertising, marketing, and PR agencies worldwide. A lifelong believer in the art and science of building brands, he spends his time these days advising agencies on business development. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More →

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who’s launched several helpful businesses that he’s eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast. Read More →

As family and friends gathered in new ways to celebrate Thanksgiving this year, we were dealt another tragic loss with the death of retired Zappos CEO Tony Hsieh. The pain is especially acute because of what he stood for in … Read More →

“Empathy is something that every human has but our empathy muscle has atrophied.” This week on the On Brand podcast, we talked about a timely, relevant topic—empathy. Now more than ever, people want empathy from brands. Yet, collectively, we’ve never been less empathetic. How do we fix this and how can we use these tools to better connect with our customers? Rob Volpe of insight strategy firm Ignite 360 explains on this week’s episode of the On Brand podcast. Read More →

My guest this week is … me! Specifically, I’m sharing a recent interview I did with Joseph Jaffe for his innovative web series CoronaTV. I’m calling this our Thanksgiving Special because to me this was a very special conversation. We talked about some of my favorite things like branding and Star Trek and the communication secrets of the U.S. presidents. It was a lot of fun. I hope you enjoy it and please be sure to check out Joseph Jaffe’s CoronaTV on your favorite social networks. Happy Thanksgiving! Read More →

“People take a lot of value in brands. When you are at home or are limited (because of the pandemic) you tend to go with the first one you think of. But there are brands that have to think differently, especially brands in retail.” Jeff Lotman has an iconic career both as a brand strategist at his firm Global Icons and as a retailer as the owner of Fred Segal. He’s also the author of the book Invisible Marketing. We discussed all of this and more this week on the On Brand podcast. Read More →

“I don’t think enough thought goes into how to translate brand style guides into visual videos.” As the founder and CEO of Tectonic Video with a background in brand strategy, Doug Scott helps nonprofit brands worldwide unlock the power of video storytelling. We discussed video, social media, brand style guides, and more this week on the On Brand podcast.  Read More →