Author Archives: Nick Westergaard

This week we have a special holiday episode of the On Brand podcast with the “Naughty and Nice Brands of 2022.” This seasonally appropriate snapshot of brand behavior was developed by the smart folks at Brand Federation. The consultancy’s Chief Growth Officer Matt … Read More

We live in a data-driven world. However, it’s one of those Dickensian dilemmas—the best of times and the worst of times. The best part is pretty obvious. We have more information literally at our fingertips than ever before.

tony gnau on brand

Tony Gnau is the founder of T60 Productions and author of the new book Light, Camera, Impact. His work is focused on helping brands of all shapes and sizes tell better stories through video. We discussed all of this and … Read More

Katie McCleary is a storyteller, professor of leadership, and co-author of the book Bridge the Gap. As founder of the nonprofit 916 Ink, she helps transform underprivileged youth into confident authors. We discussed all of this and more this week … Read More

mailchimp on brand

Mark DiCristina is the Vice President of Brand Experience at Mailchimp, where he focuses on ensuring that the brand shows up for customers in authentic and truthful ways. We covered everything from their famous sponsorship of the Serial podcast to … Read More

on brand tom suharto

Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, … Read More

lesley bielby on brand

Lesley Bielby literally wrote the book on agency account planning—Super Strategist. A 30-year veteran of the world of advertising, she’s now Co-CEO of DiMassimo Goldstein, a leader in Positive-Behavior Change marketing. We discussed all of this and more this week … Read More

It happens all the time. You find out you have a presentation to give and … your first stop is PowerPoint. Or Keynote. Or Google Slides. Regardless of your slide design tool of choice, the problem comes from the fact … Read More

mayo clinic on brand

Dr. Richard Winters is an emergency physician and director of leadership development at the Mayo Clinic. In addition to working with leaders internally at Mayo, Dr. Winters delivers programs that help healthcare leaders worldwide. We discussed all of this and … Read More

beth livingston on brand

Beth A. Livingston is a professor, consultant, author, and speaker focused on human resources, gender & diversity, and the management of work & family—all in the service of the employee experience. She’s also a colleague of mine at the University … Read More

Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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