Author Archives: Nick Westergaard
Killer Pitches with Precious Williams
April 24, 2023
Precious Williams is a 13-time national elevator pitch champion, a four-time best-selling author, and has been featured on “Shark Tank,” CNN, The Wall Street Journal, Black Enterprise Magazine, and more for her killer pitches. We discussed all of this and … Read More
Building a Nice Brand with Dave Delaney
April 17, 2023
Dave Delaney is a communication expert and founder of FutureForth. He brings his Nice Method to his work as a keynote speaker, author, and consultant—helping leaders and aspiring leaders improve their communication and relationship building. We discussed all of this … Read More
Rebranding Ukrainian TV with Nick Scott
April 10, 2023
Nick Scott is the Creative Director of Studio Hansa. The firm leverages his background as a filmmaker by specializing in creating truly moving content for brands like the BBC, Chivas, Google, and, recently, Ukraine’s public broadcasting company. We discussed all … Read More
Revolutionizing Marketing Design with Amrita Mathur
April 3, 2023
Amrita Muthur is the VP of Marketing at Superside, a new platform revolutionizing the design of marketing creative in our fast-paced world. She went from being the first marketing hire to overseeing a 400% year-over-year growth strategy. We discussed all of … Read More
Developing Sonic Brand DNA with Michele Arnese
March 27, 2023
Michele Arnese is the founder of the leading Sonic Branding Agency amp. His team has developed audio brands for clients such as Mercedes-Benz, Mastercard, BMW, UniCredit, and more. We discussed how to build audio brands, sonic identity, and more this … Read More
Brand Transformation with Emmanuel Probst
March 20, 2023
Emmanuel Probst leads brand thought leadership at Ipsos and is the author of the Wall Street Journal and USA Today bestseller Brand Hacks. His latest book is Assemblage: The Art and Science of Brand Transformation. We discussed all of this … Read More
How Music Grows Brands with Rebecca Jolly
March 13, 2023
Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach … Read More
The Best Visuals Aren’t Always Slides
March 7, 2023
New presentation to give? First stop: PowerPoint. Or Keynote or Google Slides. Regardless of your preferred design software, this is mental calculus that happens constantly in today’s world of work. That’s why, after email, presentation software is the most commonly … Read More
Crafting Your Brand Voice with Ann Handley
March 6, 2023
Ann Handley is the Chief Content Officer at MarketingProfs and the Wall Street Journal bestselling author of Everybody Writes. Recently, she embarked on a “down-to-the-studs” second edition of the book—revised, expanded, and 10% funnier. We talk about all of this—including … Read More
Mastering Brand Storytelling with Mark Carpenter
February 27, 2023
Mark Carpenter is a serial storyteller and co-author of the best-selling book Master Storytelling. Mark shared how you can be more intentional as you tell stories in your work building brands, inspiring teams, and leading in both work and life. … Read More