Author Archives: Nick Westergaard

“Twenty or 30 years ago, business did not have to be connected to society.” Today this is not the case. Author and strategist Alberto Lopez-Valenzuela helps organizations overcome this challenge at several different levels. As Chief Executive at Alva, he … Read More


“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right … Read More


Stop Lying About Communication

December 13, 2018

Stories are transformative. They’re powerful tools for accomplishing our objectives. Studies have shown that stories are more memorable than bullet points in communicating ideas. However, a story in the wrong hands can be a dangerous thing. In fact, there’s another … Read More


will leach on brand

“The science is just sitting out there in academia.” That’s why consultant, educator, and author Will Leach decided to package it up in a revolutionary new book. Marketing to Mindstates is about looking beyond traditional market research by understanding and … Read More


“Webinars are a fundamental campaign we’re overlooking.” As Todd Earwood said that in the first few minutes of our interview it rung true. Webinars are a powerful direct marketing tool and yet we overlook them in favor of shinier new … Read More


Is Branding Over?

November 9, 2018

People don’t want to hear about branding anymore … Branding really isn’t what we’re trying to do here … It’s more than just branding …


on brand ekaterina walter and jessica gioglio

“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina … Read More


“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, … Read More


“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer … Read More


mona amodeo on brand

“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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