Author Archives: Nick Westergaard
Is Branding Over?
November 9, 2018
People don’t want to hear about branding anymore … Branding really isn’t what we’re trying to do here … It’s more than just branding …
“Stop being Switzerland!” This could sound like vague advice but it’s so important today. Translated it means that your brand can’t be neutral anymore. There’s so much noise you have to stand out. To help, marketers and serial co-authors Ekaterina … Read More
The Future of Branded Video with Wistia Founder Chris Savage
October 29, 2018
“You’re going to get judged by your video.” If this quote scares you, you’ll want to listen to this week’s episode. With 80% of online content set to be video by 2019 more brands are pushing into the space. However, … Read More
Creating Talk Triggers for Your Brand with Jay Baer and Daniel Lemin
October 16, 2018
“Word of mouth influences 50% of all purchases yet no one has a strategy for it.” Ask any business what drives the most leads and sales and the answer is almost universally — word of mouth. Yet, as Jay Baer … Read More
The Next Evolution of Branding with Mona Amodeo
October 8, 2018
“It’s no longer enough to sell the sizzle. Customers today want to know what’s behind it — what the brand stands for.” While many (mis)categorize branding as simply a logo or a department or responsibility within the marketing department, strategist … Read More
What It Means to Be an Everywhere Brand with Jeff Rohrs
October 1, 2018
“Consumers deserve perfect info about businesses everywhere. We can all agree on that.” Going out of the gate, Jeff Rohrs reminded us of what’s at stake with all of the information about businesses online. As Chief Marketing Officer at Yext, … Read More
Why Data Is Critical to Building Customer Loyalty with Kevin Dean
September 24, 2018
“If you don’t care about having a lifelong relationship with your customers then keep doing what you’re doing.” But if you want to understand the customer journey and build that relationship, you have to understand the data behind it. Kevin … Read More
Crafting Brand Stories That Sell with Amber Williams
September 17, 2018
Who are you? Why do you exist? Why should people care? Amber Williams, founder and brand strategist at Punkyflair, helps brand builders answer these top-of-mind questions day in and day out. We discussed all of this and more on this … Read More
What Does Your Writing Look Like?
September 14, 2018
As a communication instructor at the University of Iowa’s Tippie College of Business, I look at a lot of writing. Recently, while grading an executive summary assignment (students were asked to summarize an article for a fictitious superior) a couple … Read More
How to Turn an Entrepreneur’s Voice into Brand Voice with Kate Boyd
September 10, 2018
“I joke that I’m good at impressions — you have to do voices.” Why would a marketer need to be good at doing impressions? As founder of Cobblestone Creative Co, Kate Boyd uses this skill to help mirror the voices … Read More