Reviving the ESPRIT Brand with Ana Andjelic

‎ana andjelic on brand

Ana Andjelic is Chief Brand Officer of ESPRIT Holdings Limited and the author of the book The Business of Aspiration. Specializing in building brand-driven modern businesses, Ana is one of Forbes’s The World’s Most Influential CMOs. We discussed all of this and more this week on the On Brand podcast.

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About Ana Andjelic

Ana Andjelic is a brand executive, author of “The Business of Aspiration” and one of Forbes’s The World’s Most Influential CMOs. Ana specializes in building brand-driven modern businesses. Most recently, she led the rebrand of Banana Republic and is now the Chief Brand Officer at ESPRIT. Ana earned her doctorate in sociology and is a widely read columnist, speaker, and advisor.

Links from the Show

What brand has made Ana smile recently? Art collective MSCHF, specifically their recent colab with Victoria Beckham.

Connect with Ana on X, Instagram, and LinkedIn. You can also sign up for her Substack.

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Until next week, I’ll see you on the Internet!