Articles

The Latest in Branding
sonic branding

What does a brand sound like?!? Honestly, my first gut response to this question is—don’t know, don’t care. And I’m in the brand-building business! However, I bet I’m not alone.


The Latest in Communication
watch your presentation game tape

A championship season just wrapped up for one of my favorite teams—The L.A. Lakers. No, not the actual Lakers of today. Rather the ’79–’80 “Showtime Lakers” at the heart of HBO’s new series Winning Time. This show tells the story … Read More


The Latest in Content Marketing

Because it seems like just about everything has changed over the past two years, it’s oddly comforting when you find something that’s still the same. It’s like discovering a lone flower sprouting out of a scarred battlefield. Just when we … Read More


The Latest in Digital Marketing

I don’t know where I’d be without my dad jokes. They remind me so effectively of exactly who I am. Just ask my five kids … (Cue cymbal crash/rimshot.) But seriously, folks, email marketing is no laughing matter. It consistently … Read More


The Latest in Leadership

Happy New Year! As an author, speaker, podcast host, and educator, I’m often asked for trends that I see on the horizon of a new year. Twenty twenty-one was no exception. However, with the traumatic year we’re leaving behind and … Read More


The Latest in Life

As family and friends gathered in new ways to celebrate Thanksgiving this year, we were dealt another tragic loss with the death of retired Zappos CEO Tony Hsieh. The pain is especially acute because of what he stood for in … Read More


The Latest in Storytelling

As I’ve written recently, story can be a powerful tool for marketers looking to cut through the clutter in the distracted, digital world we find ourselves in. When you hear a story, your brain lights up with cortex activity in … Read More


The Latest in Strategy

At this point, most of us have already seen tons of articles and videos on things like “How to do XYZ in the midst of COVID-19.” Some have been good. Others have been not so good. As marketers in today’s … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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