As an educator, I love it when old sayings turn out to be true. This can offer powerful reinforcement in teaching key concepts. For example, “A picture is worth a thousand words”? Yep. Proved by science thanks to the foundation … Read More →

Because it seems like just about everything has changed over the past two years, it’s oddly comforting when you find something that’s still the same. It’s like discovering a lone flower sprouting out of a scarred battlefield. Just when we … Read More →

I don’t know where I’d be without my dad jokes. They remind me so effectively of exactly who I am. Just ask my five kids … (Cue cymbal crash/rimshot.) But seriously, folks, email marketing is no laughing matter. It consistently … Read More →

Leadership and storytelling. If you also have ‘collaboration’ and ‘engagement’ and the free space, you should have a Buzzword Bingo. It’s easy to find these topics covered in talks at conferences, the pages of books, and articles online—like this one … Read More →

As family and friends gathered in new ways to celebrate Thanksgiving this year, we were dealt another tragic loss with the death of retired Zappos CEO Tony Hsieh. The pain is especially acute because of what he stood for in … Read More →

As I’ve written recently, story can be a powerful tool for marketers looking to cut through the clutter in the distracted, digital world we find ourselves in. When you hear a story, your brain lights up with cortex activity in … Read More →

At this point, most of us have already seen tons of articles and videos on things like “How to do XYZ in the midst of COVID-19.” Some have been good. Others have been not so good. As marketers in today’s … Read More →