Author Archives: Nick Westergaard

Personal branding isn’t about the perfect headshot or a polished LinkedIn bio anymore. In an AI-saturated world, the leaders who stand out are the ones brave enough to lead with intuition rather than just data. Elizabeth Rosenberg is helping the … Read More →

We all claim to have values, but do we actually know how to use them when the stakes are high? Paul Ingram, the Kravis Professor of Business at Columbia Business School and author of What Do You Really Stand For?, … Read More →

Most of us believe we make rational choices, but our brains are actually wired to say no before we ever get to the logic. Paul Larche, a Hall of Fame broadcaster and author of The Divided Brain, spent four decades … Read More →

Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by … Read More →

This past week was our Story Lab spring showcase. This public event concludes our semester-long Story Lab program at the University of Iowa’s Tippie College of Business. I lead the program, which starts with workshops to help students develop their … Read More →

The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond vague buzzwords … Read More →

Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss … Read More →

We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly … Read More →

We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, … Read More →

I did not think I would be writing to you about clothes, but here we are … Last month, our baby turned 13. And, as any teenager would react to being called that, I’m sure he’d issue a stern “Bruh.” … Read More →