Author Archives: Nick Westergaard
Cultivating Fan Communities with Jenny Stiven
March 18, 2024
Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. … Read More
Building Unconventional Brands with Matt Johnson
March 11, 2024
Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King’s Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed … Read More
Episode 500: Tom Webster on Podcasting Today
March 4, 2024
This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He … Read More
Becoming a First-and-Only Brand with Kate Rush Sheehy
February 26, 2024
Kate Rush Sheehy is Senior Vice President, Strategy & Insights at GSD&M, an Austin-based agency supporting brands like CapitalOne, Pizza Hut, Southwest Airlines, and Universal. Kate’s work helps lead clients in new exciting new directions anchored by strategic insights. We … Read More
Gen Z & Gen Alpha Brand Building with Ben Harms
February 19, 2024
Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today’s Gen Z and Gen Alpha consumers. We discussed all of this and more this week … Read More
Rebranding the Iconic Quicken Brand with Tina Lin
February 12, 2024
Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about … Read More
Design-Centric Leadership with Mia Blume
February 5, 2024
Mia Blume is a creative leadership coach with experience at Pinterest, Square, and IDEO. In 2016, she started Design Dept. to help creative leaders transform how they work. We discussed all of this and more this week on the On … Read More
Brand Storytelling at Microsoft with Miri Rodriguez
January 29, 2024
Miri Rodriguez literally wrote the book on brand storytelling. An award-winning, globally recognized storyteller and Senior Storyteller for Future of Work at Microsoft, Miri is a creative journalist, content strategist, renowned keynote speaker, and international thought leader helping brands tell … Read More
Simplify Your Messaging with Ben Guttmann
January 15, 2024
Ben Guttmann is the author of the new book Simply Put: Why Clear Messages Win — and How to Design Them. Ben is on a mission to get leaders to more effectively connect through clear and concise messages. We discussed … Read More
Seeing the How with Allen Adamson
January 8, 2024
Allen Adamson is the author of the new book Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy. He’s the author of several other books on all things branding and the co-founder … Read More