Author Archives: Nick Westergaard

It’s only fitting that in a summer where I began with a lesson from Jaws, I close the season with a lesson from another Steven Spielberg film. The catch? It’s not directed by Steven Spielberg. It’s not even produced by Steven Spielberg. … Read More →

Most conversations about AI focus on the technology. David Dean thinks we’re looking in the wrong place. In his new book, An Inbox Between Us: AI and the Reality of Modern Work, he argues that AI is acting like a … Read More →

What does it really take to turn expertise into influence? My guest this week has spent the last two decades answering that very question. Bill Sherman is the COO of Thought Leadership Leverage and co-author of the Thought Leadership Handbook. … Read More →

What if AI isn’t just changing marketing, but changing what a brand actually is? Melissa Jackson-Parsey has spent her career helping some of the world’s most recognizable organizations reinvent themselves at the intersection of strategy, creativity, technology, and experience. As … Read More →

What if the qualities we call “uncommon leadership” are actually the ones that should be ordinary? After leading at IBM, AT&T, Pitney Bowes, SuperValu, and Walmart through decades of transformation, Keith Wyche argues that the leaders who endure aren’t simply … Read More →

How do you go from producing Dirty Dancing to building the global Mortal Kombat franchise? Today’s guest, legendary producer Larry Kasanoff, has raised over a billion dollars by embracing what others call a little bit crazy. He has shaped the … Read More →

It’s the middle of the summer and the middle of this year’s WNBA season. As you know from my Unrivaled dispatch back in February, my wife and I are huge women’s basketball fans.

What makes you different? Do you have a concise and compelling answer to that question? When it comes to positioning, less is more. But too often, companies get wordy and convoluted, losing the plot in a sea of text. Emma … Read More →

Your team isn’t trying to sabotage your new corporate strategy—their brains are just wired to fight it. In this episode, Salesforce change leader and neuroscience expert Travis D. Hahler shares insights from his new book, Rethink Resistance. Discover the biological … Read More →

We like to think our buying decisions are completely rational and deliberate. The truth is that most consumer behavior is driven by subconscious perception and invisible mindstates that leaders completely miss. When we design brand strategies for the logical mind, … Read More →