Author Archives: Nick Westergaard

What if the secret to a high-performing team isn’t found in a pep talk or a personality test but in the cold, hard data of behavioral science? Today we are joined by Dr. Ron Friedman, an award-winning psychologist and author … Read More →

Building a brand that lasts requires a bundle of promises, an uncompromising dedication to craft, and a healthy dose of grit. Monica Nassif, the force behind Mrs. Meyer’s Clean Day, didn’t just disrupt a tired $30 billion category—she bottled a … Read More →

What do you want to be when you grow up?  That little question feels very big. In fact, many debate whether it’s even helpful to ask young people. It’s anxiety-inducing and asked way, way too early. Before I get into … Read More →

How does a brand move from being a commodity to being a community? Scott Woodward joins the show to discuss why kindness is no longer a “soft” marketing line but a high-leverage strategic advantage that drives everything from customer acquisition … Read More →

Personal branding isn’t about the perfect headshot or a polished LinkedIn bio anymore. In an AI-saturated world, the leaders who stand out are the ones brave enough to lead with intuition rather than just data. Elizabeth Rosenberg is helping the … Read More →

We all claim to have values, but do we actually know how to use them when the stakes are high? Paul Ingram, the Kravis Professor of Business at Columbia Business School and author of What Do You Really Stand For?, … Read More →

Most of us believe we make rational choices, but our brains are actually wired to say no before we ever get to the logic. Paul Larche, a Hall of Fame broadcaster and author of The Divided Brain, spent four decades … Read More →

Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by … Read More →

This past week was our Story Lab spring showcase. This public event concludes our semester-long Story Lab program at the University of Iowa’s Tippie College of Business. I lead the program, which starts with workshops to help students develop their … Read More →

The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond vague buzzwords … Read More →