Author Archives: Nick Westergaard
The Zoom Communication Checklist You Didn’t Know You Needed
At this point, it goes without saying that COVID-19 has changed everything. Especially the way we communicate with one another at work. Since the onset of the global pandemic, there’s been a sharp uptick in remote work, which means nearly … Read More
What to Consider Before Starting Your Podcast
Consumer behavior has been turned upside down by COVID-19. As personal and work routines continue to be disrupted, businesses are scrambling to find the best place to reach customers during these crazy times. Many are turning to podcasts.
How to Build Your Personal Brand Now
I’m consistently amazed at how often I encounter people who are skeptical of personal branding. Apple, Nike, and Starbucks need to focus on branding. But Jennifer in sales? No way. And yet, your personal brand helps you accomplish one of … Read More
It’s Time for Businesses to Do Better on Race
George Floyd’s murder at the hands of the Minneapolis Police has forever changed race in America. “Everyone was witness to a murder,” a colleague said to me recently about this critical point in our history. We’re mad. We’re sad. We don’t … Read More
Celebrity Content Marketing Lessons Learned During a Pandemic
When it comes to content marketing, we live in extraordinary times. With cutting-edge tools like live video, VR, and AI at our fingertips, we can give our community behind-the-scenes access to our company, people, and products. We can showcase our … Read More
What Dr. Fauci Can Teach You About Leadership Communication
When I teach business communication, I ask students to complete what I call a “CommBook.” This is simply a journal of professional communication that they observe in the world around them that reinforces lessons from class. The entries can be … Read More
Market Like Mister Rogers
At this point, most of us have already seen tons of articles and videos on things like “How to do XYZ in the midst of COVID-19.” Some have been good. Others have been not so good. As marketers in today’s … Read More
The Secret to Successful Rebranding
Recently, I was having coffee with a friend who sits on a local board with me. The organization is embarking on a bold new rebrand that I’ve been consulting on. As we discussed the process, he asked me, “What’s the … Read More
A Presidential Communication Reading List
For me, every day is President’s Day. I’ve been a fan of presidential history since childhood. Like many, it began with a grade-school fascination with the Civil War and World War II history. This led to deep dives on Abraham … Read More
Persuasive Speaking Lessons from Greta Thunberg
Case studies provide accessible examples for teaching and learning. That’s why we analyze them in business and in business schools. However, useful case studies aren’t always formal articles in professional journals. Sometimes they’re right in front of you. One of … Read More
