Author Archives: Nick Westergaard

Mark Lester and David Lester are brothers who have turned a shared history of high-level brand strategy into a family legacy of innovation. David is the co-founder of OLIPOP, the prebiotic soda that has fundamentally changed the beverage landscape by … Read More →

This past week was our Story Lab spring showcase. This public event concludes our semester-long Story Lab program at the University of Iowa’s Tippie College of Business. I lead the program, which starts with workshops to help students develop their … Read More →

The customer experience often feels like a series of accidental encounters, but Jeannie Walters argues it is actually the ultimate competitive lever. With over twenty years of experience helping brands like JPMorgan Chase and SAP, she moves beyond vague buzzwords … Read More →

Personal branding often feels like a race to see who can shout the loudest, but Vanessa Errecarte is changing the script. The CEO of Marketing Simplified and author of the new book Valuable & Visible joins the show to discuss … Read More →

We often treat our attention like a machine to be controlled, focusing only on the metrics that drive immediate results. But we have an attentional health problem. We are starving our organizations of the relational connection they need to truly … Read More →

We spend most of our lives working, yet so many of us have been taught that “ambition” has to come at the cost of our health and our weekends. On this episode of On Brand, I’m joined by Amy Leneker, … Read More →

I did not think I would be writing to you about clothes, but here we are … Last month, our baby turned 13. And, as any teenager would react to being called that, I’m sure he’d issue a stern “Bruh.” … Read More →

A creative vision is only as good as its execution. As the Vice President of Creative at Agency EA, Joanna Badamo leads the teams behind major experiential programs for brands like Samsung, Hilton, and Molson Coors. Joanna joins the show … Read More →

We often hear that you shouldn’t judge a book by its cover, but NéAndré Broussard knows that the cover is exactly where the story begins. After a career leading in the financial services industry, NéAndré founded Black Menswear and BMW … Read More →

Building a brand is about more than just what happens in the marketplace—it’s about what happens in the hallway. On this episode of On Brand, I’m joined by Josh Block, President of Block Imaging and author of People Matter @ … Read More →