Author Archives: Nick Westergaard

Siena Dexter On Brand

As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and … Read More


brett hyman on brand

Brett Hyman is the president, CEO, and founder of NVE Experience Agency, which was recently named Ad Age’s Experiential Small Agency of the Year. As an expert in building and activating meaningful brand experiences from consumer products to Comic-Con, I … Read More


gina micnowicz on brand

Gina Michnowicz is CEO/Chief Creative Officer of The Craftsman Agency, where she focuses on creating magical experiences and immersive stories for brands like Disney and Microsoft. Where does one start with experiential marketing and brand experience? We discussed all of … Read More


measuring brand building

Yes, I’m a big believer in brands and branding. Yes, I put the latter in air quotes in the title of this piece. No, I’m not questioning the importance or existence of branding. If anything, what should be in air … Read More


bobby g on brand

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and … Read More


dorie clark on brand

Dorie Clark has been named one of the Top 50 business thinkers in the world by Thinkers50. In addition to being a consultant for brands like Google and Microsoft, Dorie teaches at Duke University’s Fuqua School of Business and Columbia … Read More


bill price on brand

Bill Price was Amazon’s first Vice President of Global Customer Service and is the founder and president of Driva Solutions, dedicated to creating and sustaining highly effective customer contact strategies and operations, locally and globally. He is an analytics and … Read More


sunny bonnell on brand

Sunny Bonnell is co-author of the best-selling business book Rare Breed and Co-Founder of C-suite branding consultancy Motto. No stranger to starting fires and creating ideas worth rallying around, she and her team work with founders, leaders, and teams to … Read More


jacob ross on brand

Jacob Ross is CEO of PebblePost, a pioneer in the practice of programmatic direct mail. Once the leading channel in sophisticated direct marketing, many cast print mailers aside in favor of shiny new digital channels. Jacob explained why this thinking … Read More


Say It In Just Six Words

July 12, 2022

6 word hemingway

As an educator, I love it when old sayings turn out to be true. This can offer powerful reinforcement in teaching key concepts. For example, “A picture is worth a thousand words”? Yep. Proved by science thanks to the foundation … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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