On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their … Read More →

“I love storytelling. It builds trust faster than anything else.” Brian Fanzo helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful … Read More →

“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More →

“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. … Read More →

“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new data on social media sharing that Twitter will want to take note of. After discontinuing support for … Read More →

“Figure out what you’re doing right and do more of it.” This deceptively simple advice should come as a cautionary tale to brands of all shapes and sizes. As a best-selling author and leader of one of the Southwest’s top … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature that’s finally on it’s way to Instagram. A constant struggle for community managers keeping their brand’s … Read More →

“If a picture paints a thousand words, then a video packs an even bigger punch. Being able to show versus telling is powerful.” As people consume more and more content online, video is one of the most useful tools for … Read More →