Digital Marketing Articles
We Don’t Talk About Email (No, No, No)
April 5, 2022
I don’t know where I’d be without my dad jokes. They remind me so effectively of exactly who I am. Just ask my five kids … (Cue cymbal crash/rimshot.) But seriously, folks, email marketing is no laughing matter. It consistently … Read More
Old Man Yells at Clubhouse
February 9, 2021
It’s Super Bowl Sunday and my monthly business column for The Gazette isn’t done. Actually, it isn’t even started. I’ve procrastinated. Again. As I made the walk of shame to my home office in an attempt to get a draft … Read More
Deadhead Your Marketing to Grow Your Business
November 16, 2016
Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have … Read More
Why You Need a Marketing Test Kitchen
June 15, 2016
With all of the shiny new things in marketing today it can be hard not to be overwhelmed. From Facebook live video to Snapchat, we are constantly bombarded with examples of marketers doing cool things with new forms of content … Read More
Interrupters vs. Engagers: What Type of Marketer Are You?
April 13, 2016
Every now and then, small everyday moments present opportunities to observe concise case studies in action. As anyone who follows me on social media knows, I’ve been pretty aggressively promoting my new book Get Scrappy: Smarter Digital Marketing for Businesses Big … Read More
When It Comes to Digital Marketing, Don’t Just Follow the Herd
January 12, 2016
Running is one of my favorite things. I try to run about 3 miles ever other day. When I’m faced with excessive amounts of delicious holiday treats as the past couple of weeks have presented I keep at it, in … Read More
How to Plan Your Digital Marketing Strategy
December 16, 2015
A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s … Read More
22 Experts on Which Social Media Trends to Watch
December 29, 2014
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More
Know, Like, and Trust in the Digital Age
December 17, 2014
We do business with brands we know, like, and trust. This tried and true expression has guided marketers for decades, helping us align our organizational beliefs with our actions. However, like most popular axioms it’s easy to nod along at … Read More
The Secret to Digital Marketing in a Regulated Industry
November 10, 2014
“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often … Read More