Category Archives: Storytelling
Your Brand Shouldn’t Be the Star of Your Story
As I’ve written recently, story can be a powerful tool for marketers looking to cut through the clutter in the distracted, digital world we find ourselves in. When you hear a story, your brain lights up with cortex activity in … Read More
The Principles of Brand Storytelling
Let me tell you a story … I bet those six words got your attention. As overwhelmed human beings, we are, in short, story machines. We consume stories in many forms throughout our day and write stories of our own to … Read More
