Storytelling Articles
Spark Action Toward Goals with Stories
January 27, 2025

A version of this first appeared in Story Strategies—my monthly email newsletter designed to help you connect with your audience through the power of story. Get the next issue delivered to your inbox. *** Stories can help us do many … Read More
5 Tips for Telling a Better Story
October 5, 2022

This past weekend we did something special in the online MBA program at the University of Iowa’s Tippie College of Business where I teach—we had students on campus. In launching a popular online program, we’ve been looking for ways to … Read More
Your Brand Shouldn’t Be the Star of Your Story
July 6, 2021

As I’ve written recently, story can be a powerful tool for marketers looking to cut through the clutter in the distracted, digital world we find ourselves in. When you hear a story, your brain lights up with cortex activity in … Read More
The Principles of Brand Storytelling
March 9, 2021

Let me tell you a story … I bet those six words got your attention. As overwhelmed human beings, we are, in short, story machines. We consume stories in many forms throughout our day and write stories of our own to … Read More
3 Keys to Telling Your Brand’s Story
April 4, 2017

We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a non-profit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing … Read More