Episodes Articles
Social Sound Bite: Lessons from the Social State of the Union
January 23, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some of the lessons that brands small and large can glean from the President’s very social State of the … Read More
Living the Brand at Ben & Jerry’s with Mike Hayes
January 19, 2015
“When I first started, I shared a cubicle with Jerry.” Yes. That Jerry. Mike Hayes began his career at Ben & Jerry’s sharing space with the company’s legendary co-founder and he — like everyone on the team — has been … Read More
Social Sound Bite: Choose Your Social Networks Wisely
January 16, 2015
On this week’s Social Sound Bite – a recap of our show recorded live at the KXIC studios in Iowa City – I discuss some recent data from Pew Research Center as visualized by the smart folks at Statista. I … Read More
Why Content Brands Trump Branded Content with Andrew Davis
January 12, 2015
“You have to tell a story no one has ever heard or offer a simple twist on a familiar theme.” Marketing speaker and best-selling author Andrew Davis is on a mission to change the way that marketers market and publishers … Read More
Social Sound Bite: 2015 Social Media Predictions
January 9, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen … Read More
The Role of Brand Voice in Social Media at Chobani
January 5, 2015
“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe … Read More
How to Reinvent Your Brand with Dorie Clark
January 1, 2015
“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark … Read More
Beyond the Positioning Statement with Tamsen Webster
January 1, 2015
“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you … Read More
The Primal Code of Digital Brand Building with Patrick Hanlon
January 1, 2015
“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective … Read More
Hello, On Brand Podcast. (Goodbye, Social Brand Chat.)
December 31, 2014
A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk … Read More
