Category Archives: Content Marketing
Consumer behavior has been turned upside down by COVID-19. As personal and work routines continue to be disrupted, businesses are scrambling to find the best place to reach customers during these crazy times. Many are turning to podcasts.
Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an … Read More
For years now, marketers have been tossing around phrases like, “content is king” but what does all of this really mean for you and your business?
If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs show that content marketing is being used by at … Read More
Whether you’re in the B2B, B2C, or non-profit sector, content marketing — blogging, videos, white papers, etc. — is on the rise. The Content Marketing Institute reported in their research across industries that “producing enough content” continues to be a … Read More