Category Archives: Strategy
At this point, most of us have already seen tons of articles and videos on things like “How to do XYZ in the midst of COVID-19.” Some have been good. Others have been not so good. As marketers in today’s … Read More
Does anyone really want to talk about crisis communication? It’s sort of like life insurance. You want to know you have a plan in place but it’s not something you want to dwell upon.
In a world with numerous social networks, where everyone is creating every form of content directed toward a public with the attention span of a goldfish, it’s easy to think that the best thing to do is more. More branding. … Read More
We’re all in the storytelling business. Whether you’re a marketing professional at a Fortune 500 company, running a small business, fundraising for a non-profit, or communicating on behalf of a government agency, you’re responsible for telling your brand’s story with the intention of producing … Read More
Let me start by saying I don’t want to get political. Yes, Donald Trump won the presidential election. Honestly, I wish him well. To do otherwise would be to hope that the pilot crashes the plane you’re on. What I take … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed two big news stories in the world of social media and all things digital. First, Facebook announced that they’re … Read More
When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the … Read More