Branding Articles

Two Questions for Your Brand

A new year brings many new things—new adventures, new challenges, new opportunities. Twenty twenty-two is no different. Except that it’s completely different. New years are supposed to provide us with all of these things. We can usually turn to a … Read More


empathy-leadership

Happy New Year! As an author, speaker, podcast host, and educator, I’m often asked for trends that I see on the horizon of a new year. Twenty twenty-one was no exception. However, with the traumatic year we’re leaving behind and … Read More


personal brand now

I’m consistently amazed at how often I encounter people who are skeptical of personal branding. Apple, Nike, and Starbucks need to focus on branding. But Jennifer in sales? No way. And yet, your personal brand helps you accomplish one of … Read More


nw blm

George Floyd’s murder at the hands of the Minneapolis Police has forever changed race in America. “Everyone was witness to a murder,” a colleague said to me recently about this critical point in our history. We’re mad. We’re sad. We don’t … Read More


Rebranding Circles

Recently, I was having coffee with a friend who sits on a local board with me. The organization is embarking on a bold new rebrand that I’ve been consulting on. As we discussed the process, he asked me, “What’s the … Read More


brand trust

To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than … Read More


It’s January and a new year is upon us! Actually, it was upon us a week ago. But admit it — you’re just now getting up to speed after what was hopefully a restful holiday break.


Is Branding Over?

November 9, 2018

game over

People don’t want to hear about branding anymore … Branding really isn’t what we’re trying to do here … It’s more than just branding …


Your brand is a huge asset. It represents the emotional capital you have with your audience. When brands make mistakes, apologies are key tactics that can be employed to help protect and even restore brand equity. But they aren’t miracle … Read More


Let’s face it. Nobody wants to think about crisis communication. Imagining potential hazards that could befall your brand is an easy way to get your thoughts and emotions running amok. What if we have a high-profile customer service fail? What … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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