Category Archives: Branding
How to Build Your Personal Brand Now
I’m consistently amazed at how often I encounter people who are skeptical of personal branding. Apple, Nike, and Starbucks need to focus on branding. But Jennifer in sales? No way. And yet, your personal brand helps you accomplish one of … Read More
It’s Time for Businesses to Do Better on Race
George Floyd’s murder at the hands of the Minneapolis Police has forever changed race in America. “Everyone was witness to a murder,” a colleague said to me recently about this critical point in our history. We’re mad. We’re sad. We don’t … Read More
The Secret to Successful Rebranding
Recently, I was having coffee with a friend who sits on a local board with me. The organization is embarking on a bold new rebrand that I’ve been consulting on. As we discussed the process, he asked me, “What’s the … Read More
Brand Trust Matters (Here’s How You Build It)
To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than … Read More
A New Year’s Resolution (or Three) for Your Brand
It’s January and a new year is upon us! Actually, it was upon us a week ago. But admit it — you’re just now getting up to speed after what was hopefully a restful holiday break.
Is Branding Over?
People don’t want to hear about branding anymore … Branding really isn’t what we’re trying to do here … It’s more than just branding …
Brands, Apologies, and Learning from Awful Male Celebrities
Your brand is a huge asset. It represents the emotional capital you have with your audience. When brands make mistakes, apologies are key tactics that can be employed to help protect and even restore brand equity. But they aren’t miracle … Read More
What Your Brand Can Learn from Netflix’s Response to Kevin Spacey
Let’s face it. Nobody wants to think about crisis communication. Imagining potential hazards that could befall your brand is an easy way to get your thoughts and emotions running amok. What if we have a high-profile customer service fail? What … Read More
Snark Isn’t the Only Brand Voice
It isn’t what you say, it’s how you say it. You’ve no doubt heard this before. This axiom has permeated business, politics, and life at many levels. From your personal communication to your next big marketing campaign, style matters. Especially … Read More
Standout Brands Do More with Less
To channel postal great Cliff Clavin, it’s a little-known fact that people today have the attention span of a goldfish. Thanks to Facebook, Instagram, Snapchat, text messages, email, live video, fitness trackers, smart cars, and … What was that? Sorry. … Read More
