Episodes Articles
How to Project Brand Confidence with Melanie Spring
February 19, 2018
“You have to find people who like you but aren’t like you.” This is a mistake many brands make. They look for customers just like them — with their specific interests and characteristics — instead of people who like your … Read More
Mastering the Storytelling Edge with Joe Lazauskas
February 12, 2018
“A lot of content being produced is not good. That’s because it’s not telling a great story.” As Editor-in-Chief and Director of Content Strategy at Contently, Joe Lazauskas understands the interconnected relationship between content and story. It’s the focus of … Read More
Branding Is the New Advertising with Fabian Geyrhalter
January 22, 2018
“Everyone thinks that branding isn’t important today but branding is the new advertising.” Despite media and technology shifts, the brand behind your stories and status updates is more important than ever. We unpacked all of this and more on this … Read More
Using Stories to Ignite Change with Patti Sanchez
January 1, 2018
Stories can be powerful tools for moving people and building brands. This isn’t as easy as it sounds though. Storytelling is both an art and a science. We unpacked all of this and more on this week’s episode of the … Read More
Why Brands Should See Ideas Everywhere with Ashley Zeckman
December 4, 2017
“I love looking at other industries and seeing what they’re doing.” As Director of Agency Marketing at TopRank Marketing, Ashley Zeckman has a lot on her plate working — both agency marketing and client marketing. In some organizations, these two … Read More
The Case for Badassing Your Brand with Pia Silva
November 27, 2017
“It’s better to whole-ass one thing than half-ass several.” As the author of the book Badass Your Brand, my conversation with Pia Silva was bound to be both fun and irreverent. In all seriousness, powerful language helps you cut through … Read More
How to Create “Aha!” Positioning for Your Brand with Andy Cunningham
November 20, 2017
“The biggest problem we marketers face today is trying to be all things to all people.” Andy Cunningham would know. She’s spent her career positioning brands. As the jacket of her book says: “Trust Andy. Steve Jobs did.” That’s right. Andy played … Read More
Finding and Following Your Brand’s Purpose with Robin Fisher Roffer
October 23, 2017
“You’re only a brand if you have meaning beyond your name.” One of the more challenging questions I ask on a regular basis is, “How do you define what a brand is?” Strategist Robin Fisher Roffer didn’t miss a beat. You … Read More
Why Brands Should Trust the Moment with Jeff Suhy
October 16, 2017
“Brands today are looking for immediate feedback. And if it’s negative, they’re done.” What are brands missing today? According to Mod Op’s Jeff Suhy, it all comes down to one thing — consistency. Or lack thereof. We discussed all of … Read More
Better Storytelling Through Empathy with Nancy Duarte
October 2, 2017
“There’s so much power in the spoken word.” Nancy Duarte would know. She’s the world’s leading expert on visual communication, ranked #1 on the World’s Top 30 Communication Professionals. She’s also this week’s guest on the On Brand podcast. As … Read More