Author Archives: Nick Westergaard
How Culture Impacts Brand Building with Amber Naslund
September 14, 2015
“This is a cultural shift. Not an operational shift. You have to understand people first.” As the SVP of Marketing for Sysomos and co-author of The Now Revolution, Amber Naslund understands the impact people — both internally and externally — … Read More
Social Sound Bite: New Facebook Page Features Help Admins
September 11, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new Facebook page features that should make admin’s lives a lot easier. Soon pages will start appearing in new … Read More
Why Brand Constraints Inspire Creativity with Joe Pulizzi
September 7, 2015
“It’s not what we sell. It’s what we stand for.” This simple statement provides a concise summary of the key differences between traditional brand advertising and modern content marketing. At the forefront of this movement is Joe Pulizzi, founder of the Content … Read More
Social Sound Bite: Instagram Says It’s No Longer Hip to Be Square
September 4, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new feature on Instagram. Or, more accurately, an existing feature with a big change. Instagram has been defined … Read More
Being a Brand Editor with Gaggle’s Rob Yoegel
August 31, 2015
“There’s no one size fits all in marketing today. It’s like football, though. Everyone is trying to move the ball down the field.” In a career that has taken him from commercial publishing to financial services B2B and now educational … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new insights from a Pew Research Center study. Specifically the fact that Instagram and Pinterest usage has doubled … Read More
How Realtime Branding Is Possible with Insights from Zignal Labs
August 24, 2015
“Today brands need to surgically remove and filter insights.” How can we make sense of it all? This week on the On Brand podcast I was joined by two old friends, Tim Hayden and DJ Waldow. These two innovative marketers … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed something of a throwback campaign. Hearkening back to the Navy’s World War II propaganda poster “loose lips sink ships,” the … Read More
The Secret of the Suitsupply Brand Experience: Empowering People
August 17, 2015
“It’s not about the name. It’s about the product you deliver and the service around it.” Service and customer experience are at the very heart of the Suitsupply brand. This vertically integrated men’s fashion retailer is gaining a lot of attention … Read More
Marketing in Circles
August 12, 2015
When I’m not consulting, coaching, or teaching, I get to do one of my favorite things — speaking to large groups of marketers and business owners eager to build their brands and grow their businesses. Last spring I had the … Read More