Author Archives: Nick Westergaard
‘Mail Kimp’ Matters: Top of Mind in the Digital Age
May 13, 2015
There are many things about traditional media that are broken. However, traditional media dynamics such as top-of-mind awareness and word-of-mouth marketing are alive and well and have only been enhanced by new media and technology.
You might not know Marc Hershon by name but chances you are familiar with his names. That’s because Hershon is the man behind some of the most memorable brand names of our time including BlackBerry, Swiffer, and Dasani. What’s in … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed emojis in email subject lines. Specifically we looked at a new study from email marketing platform MailChimp on how … Read More
Guy Kawasaki on Being a Brand Evangelist
May 4, 2015
“Branding is blocking and tackling.” Guy Kawasaki would know. As a brand evangelist for some of the biggest brands in history including Apple, Android, and Wikipedia, Guy knows that “bringing the good news” is a lot of work. I couldn’t … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Pinterest. As a driver of 40% of social commerce, brands of all shapes … Read More
Cracking the Content Code with Mark W. Schaefer
April 27, 2015
“I’m a teacher in everything I do.” As an international speaker, author, consultant, and educator, Mark W. Schaefer does a lot of teaching. On top of that, he’ll join us in Iowa this fall as a keynote at the Social … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a couple of new features on Twitter. First, users can now opt-in to receive Twitter direct messages from users who … Read More
Why Your Brand Needs a Narrative with Jonathan Littman
April 20, 2015
“A name introduces you to the experience.” In short, words and the stories we create with them matter. Jonathan Littman would know. He’s named just a few things over the years. As the author and co-author of nine books he’s … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed Hillary Clinton’s recent announcement that she’s running for president. Believe it or not, her launch video actually has a … Read More
Do You Have a Brand Experience?
April 15, 2015
On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know … Read More
