Author Archives: Nick Westergaard
How Do You Know Which Content to Try First?
January 24, 2014
This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “How do we choose which platform to try first for content?” Getting started with content marketing … Read More
Why People Really Complain on Social Media
January 20, 2014
One the most common concerns of businesses launching their social media efforts is about customers that complain via social networks like Facebook and Twitter. An equally common response is that these individuals are going to complain about your business online … Read More
How to Develop Content for Different Audience Segments
January 17, 2014
This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “If our customers have different interests (maybe location or topics), how do we segment our content?” … Read More
What’s an Appropriate Social Media Response Time?
January 10, 2014
This week on Social Brand Chat presented by KXIC we discussed a question via Facebook from Genie Maybanks of New Pioneer Co-op: “What is an ‘appropriate’ response time for a question on your Facebook page or Twitter?” This is a … Read More
6 Top Content Marketing Challenges and How You Can Overcome Them
January 6, 2014
If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs show that content marketing is being used by at … Read More
Can You Measure Blogging ROI?
January 3, 2014
This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Mike Gerholdt: “Can I equate my blogging efforts to sales to show ROI?” This is a question many bloggers grapple with. Both business blogs … Read More
21 Experts on Which 2014 Social Media Trends to Watch
December 30, 2013
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More
How to Manage Your Personal and Professional Social Media Presence
December 27, 2013
This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Kiley Dorton: “How do I protect the images of my private-self, public-self, work-self, and dad-self when posting/interacting?” While Kiley’s question doesn’t relate directly to … Read More
The Age of Interruption Is Over
December 23, 2013
I recognize that I am a little biased on the subject but I think marketing is a noble profession. Helping organizations connect with customers and providing a channel for the exchange of goods and/or services helps both the local community … Read More
What’s the Best Way to Link Facebook and Instagram?
December 20, 2013
This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Laura Cyrek: “What’s the best way to link your Facebook brand page to your Instagram feed? (I’m looking to add a “tab” on the … Read More