Author Archives: Nick Westergaard
Do You Like Your Content?
December 10, 2014
Recently I found myself listening to public radio’s Ira Glass as a guest on Alec Baldwin’s podcast, Here’s The Thing. It’s worth noting that in addition to being a great actor and unique celebrity personality, Mr. Baldwin is also an … Read More
What’s the Difference Between a Retweet and a Quoted Tweet?
December 5, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from a recent social media workshop, “What’s the difference between a retweet and a quoted tweet?” With RTs, MTs, HTs, quoted tweets, mentions, and more, Twitter has … Read More
Education: Why Business People Love Podcasts (Infographic)
November 26, 2014
While podcasting has long held the mantle as the “form of content most marketers need to learn more about” we’re now seeing that execs aren’t just listening passively. They’re actively learning. Moreover they really value this content. That’s one of the … Read More
How Should You Respond to a Social Media Mistake?
November 24, 2014
This week on Social Brand Chat presented by KXIC we discussed a question spurred by several recent incidents in the news, “How should you respond to a social media mistake?” Whether you’re Dave & Buster’s with a regrettable tweet or Uber’s … Read More
What’s the Best Social Network for Retail?
November 13, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from Derek Overbey submitted via Facebook, “What’s the best social network for retail business?” This is a timely question for many with the holiday season on the horizon. … Read More
The Secret to Digital Marketing in a Regulated Industry
November 10, 2014
“We can’t do that! We’re in [INSERT BORING REGULATED INDUSTRY HERE].” How often have you heard this? Maybe you’ve even said this. In either case, don’t worry. All of the bells and whistles of social media and digital marketing often … Read More
Can Facebook Influence Elections?
November 7, 2014
This week on Social Brand Chat presented by KXIC we discussed the recent mid-term elections and the role that Facebook may be playing in influencing the outcome. We also took a question from Kayla Plante via LinkedIn, who asked, “Can … Read More
Reaching 55+ on Social Media, Is Taco Bell Leaving Social Media?
October 31, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from Beth O’Shaughnessy via LinkedIn, who asked, “How can you reach the 55+ demographic on social media?” Another great (and common) question that many marketers have as … Read More
The Bar Has Been Raised
October 27, 2014
There’s more to social media than just Facebook and Twitter. New networks are emerging left and right. You don’t just have to start that blog you’ve been pestered about. Now you have to be a full-blown content creator. I know … Read More
Social Media Unicorns + Monica Lewinsky Joins Twitter
October 24, 2014
This week on Social Brand Chat presented by KXIC we discussed a question from Marina Byezhanova, who told us that one of her biggest social media staffing challenges was finding the right people. Let’s chat about this.