Author Archives: Nick Westergaard

I love Mad Men. But I also hate Mad Men. To be clear, I love the show – the acting, writing, and art direction. However, I dislike that it’s somewhat stunted the idea of marketers for our culture in the … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via Google+ from Geri Seiberling: “How do you make time for content creation?” Time management is one of the biggest challenges that marketers struggle with when it … Read More →

How can we create more engaging conversations via social media? How can we develop more helpful content for our online community? These are both common questions for brands of all shapes and sizes. In fact, you can answer these frequently-asked … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via (what else?) Google+ from Stephan Hovnanian: “How do I decide if Google+ is worth it?” Great question and definitely one that many grapple with. Let’s chat … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Levi Boyd: “How do Facebook contests work? One of the things I’m having trouble with is the rules. Facebook is very clear on the … Read More →

Whether you’re in the B2B, B2C, or non-profit sector, content marketing — blogging, videos, white papers, etc. — is on the rise. The Content Marketing Institute reported in their research across industries that “producing enough content” continues to be a … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via email: “We found a few negative Google Places reviews of our business and many co-workers want them taken down. I’ve tried explaining that isn’t how it … Read More →

“We’ve updated our toilet paper recommendations recently, so I’m gonna leave you this.” And with that my friendly local plumber, called over to fix a two-shower emergency this past week, handed me a goldenrod 8.5 x 11 flyer. It was … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Twitter: “Can you explain why FB has been favoring posts with no links, no pics in order to increase reach? The reach is better when I … Read More →

We have more exciting news to share with you today! Today we’re pleased to announce an exciting new podcast offering here at Brand Driven Digital. In an effort to continue the conversation started at the Social Brand Forum around building … Read More →