Author Archives: Nick Westergaard
Social Sound Bite: Is Facebook Use Down?!?
November 6, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more … Read More
What Makes a Great Brand with Denise Lee Yohn
November 2, 2015
“Your brand can’t just be a promise. It must be a promise delivered.” Denise Lee Yohn knows a thing or two about great brands. Specifically, What Great Brands Do — the title of her best-selling book. The follow-up Extraordinary Experiences … Read More
How to Develop Fluid Brands with Marty Neumeier
October 26, 2015
“Brands are not static anymore. They’re fluid.” As the Director of Transformation for Liquid Agency and the author of several books on branding including The Brand Gap and The Brand Flip, Marty Neumeier has spent his career studying, speaking, and … Read More
Why Your Brand Has to Align with Your Audience’s Personal Brand
October 12, 2015
“You have to start the conversation by understanding who you’re having the conversation with.” As a professor and Dean at the College of Media and Communication at Texas Tech University, David D. Perlmutter spends a lot of his time studying, … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big changes in store on Twitter. Specifically their new CEO, stagnating use numbers, and possibly losing their 140-character limit. … Read More
Using Employee Advocacy to Strengthen Brands with Greg Tirico
October 5, 2015
“Your employees can be the biggest advocates your brand has.” However, you have to engage and enable their advocacy. That’s what Greg Tirico spends his time working with brands on. As the Senior Manager of Advocacy Solutions and Services at … Read More
Designing the Customer Experience with Justine Jordan
September 28, 2015
“So many marketers have never walked a mile in their user’s shoes.” While we joked about playing “buzzword BINGO,” Litmus’ Justine Jordan and I spent a lot of time talking about mapping the customer journey and designing intentional experiences. Before she … Read More
Your Ads Don’t Have to Suck
September 23, 2015
In the reality series Project Runway, host Tim Gunn often tells stressed fashion designer contestants to “make it work.” That’s the same strategy my wife and I employ for getting through summer with five kids at home, while also trying … Read More
Digital Branding in a Regulated Industry at Allianz
September 21, 2015
“Your brand is what people say about you when you aren’t in the room.” This very personal, very human definition is what Kary Delaria uses to guide her brand building online and off. As the Social Media Manager at Allianz, … Read More
Social Sound Bite: A Facebook Dislike Button? What the What?!
September 18, 2015
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some big news on Facebook. This past Tuesday Mark Zuckerberg announced that they were adding a new button. While many … Read More