Author Archives: Nick Westergaard

From launch hype to the rollout of business pages, the social network from the Internet’s biggest player is taking off fast. To recap all of this and to help your business get involved, I wrote an eBook — Google+ 101: … Read More →

The holiday season brings many gifts including lots of special time with friends and family. How could there possibly be a downside to this? While some businesses close over the break, most stay open and for many this season is … Read More →

You probably first encountered Zach Wahls on Facebook. Or maybe someone emailed him to you. Regardless of how you happened upon him, chances are you know Zach because a friend shared the video of the moving speech about his family … Read More →

Okay, now that I have your attention, allow me to clarify. I did not have the pleasure of meeting Mr. Jobs. I did, however, have the pleasure of reading Walter Isaacson’s landmark biography on the legendary Apple co-founder and CEO … Read More →

Previously I’ve noted the importance of decking your brand’s halls for the holidays and establishing rituals as a means of building stronger connections with your customers and community. A great example of both is Nordstrom. Holiday decor in department stores … Read More →

Setting up a Facebook Page for your brand is deceptively easy. In just a few clicks you can have an outpost on the world’s largest social network of over 800 million users — a population big enough to be the … Read More →

It’s the most wonderful time of the year. To the perplexity of many, retail brands across the country have been decking their halls since just before Halloween. Holiday decor has become so ubiquitous that Nordstrom’s actually makes headlines by declaring … Read More →

It happened again. One of those defining moments where we’re reminded why it’s important to be brand-driven. High-end yoga apparel maker Lululemon is enduring a storm of controversy from fans for selling Ayn Rand’s book, Atlas Shrugged in their retail … Read More →

As regular readers of this blog can attest, I like to talk about what I call Brand-Driven Communities. This is a phrase I use to describe that audience of rabid fans that you can build around your brand that is … Read More →

If there’s a downside to the rise of social media it’s our increased ability to ‘pile on’ creative work. We all talk about the increase in connections and conversations but we forget to caution against the risk of increased negativity … Read More →