Author Archives: Nick Westergaard
Top 5 Westerblog Posts: 2005-2009
January 5, 2009
Okay … so most people do a “Top 10” but we had a pretty dry period there for a while so I feel that the best way to give a clear and accurate picture of our most popular posts (by … Read More
Do You Twitter?
December 31, 2008
Westergaard Advertising does. I think it’s safe to say that everyone is still figuring out this intriguing mobile micro-blogging service that, as John Kenyon of the Corridor Business Journal says, “approximates a modern-day police scanner or back-fence conversation.” As we … Read More
Can I Help You?
December 18, 2008
You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?
The Injustice Ends!
March 3, 2007
In case you haven’t already heard, the caveman from the GEICO ads is getting his own pilot on ABC. Is this a surprising development? Not really. In a time when marketing is content and content turns to marketing, this actually … Read More
It’s the Little Things …
February 19, 2007
… that transform good marketing into great marketing. This morning, The Lion in Winter was on and I had to go to the endlessly-useful Internet Movie Database. (BTW – Wasn’t this one of the first viral sites that all of … Read More
Brand Rx for Professional Services
January 30, 2007
Some things you don’t want to see at the doctor’s office: An old, rusty exam table A scary plastic apron hanging on the back of the door A random cart left in the exam room with an old machine on … Read More
Thinking of the Whole Picture
January 13, 2007
The following message from Whole Foods CEO John Mackey was distributed to all team members on November 2, 2006. On the same day, the company warned that sales growth would be slow in the year ahead and that its stock … Read More
The Swing Marketing Advertised
January 9, 2007
If you haven’t seen this already, check out this hilarious take from Project Cartoon. Jaded or frighteningly realistic? You be the judge. This site is also a fun example of letting users under the hood to play around. If you … Read More
Did you know …
January 1, 2007
… that marketing campaigns can sponsor events? I knew companies could but I got introduced to this concept just now on the Rose Bowl where viewers will be treated to the “Built Ford Tough Postgame Show.” I’m not sure how … Read More
I Agree with Leo
December 20, 2006
I regard a great ad as the most beautiful thing in the world. – Leo Burnett I went to the University of Iowa Museum of Art last weekend and saw this statue – Bob’s Big Boy. I love it. I … Read More