Author Archives: Nick Westergaard
When It Comes to Digital Marketing, Don’t Just Follow the Herd
January 12, 2016
Running is one of my favorite things. I try to run about 3 miles ever other day. When I’m faced with excessive amounts of delicious holiday treats as the past couple of weeks have presented I keep at it, in … Read More
Understanding Brand Strategy with Mark Di Somma
January 11, 2016
“The expression of your brand strategy should excite the customer.” For Mark Di Somma, brand strategy is as much a creative process as a logical one. It’s about making decisions that enable a brand to change how it’s valued by the … Read More
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a topic we’ve been hearing a lot about over the past few months. Is Twitter really going to drop their … Read More
How Social Video Can Help You Share Your Story with Brian Fanzo
January 4, 2016
“I love storytelling. It builds trust faster than anything else.” Brian Fanzo helps brands of all shapes and sizes — from IBM to Applebee’s — tell their stories and build trust with their customers. As an early adopter of live-streaming … Read More
Social Sound Bite: 2016 Digital Marketing Trend Recap
January 1, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I got the new year started with a discussion of the 2016 digital marketing trends to watch. Specifically, creating more meaningful … Read More
27 Experts on Which Digital Media Trends to Watch
December 30, 2015
With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More
Measuring Brand Effectiveness with Nielsen’s David Brandt
December 28, 2015
“The brand is everything. It triggers consumers’ values. When they’re shopping it makes them say ‘I want that one.’ It’s intuition.” A lot of people talk about branding and advertising effectiveness but David Brandt has a career that can back … Read More
Why Your Brand Should Be Aspirational with Drew McLellan
December 21, 2015
“A brand is a divining rod. It’s a filter to make big decisions.” Drew McLellan spends his time tackling brand from a few different angles. First, as the owner of McLellan Marketing Group, he helps B2B clients build better brands. … Read More
How to Plan Your Digital Marketing Strategy
December 16, 2015
A new year brings new social and digital opportunities for marketers at businesses big and small. As we wrap up one year, many find themselves at the heart of planning for what lies ahead. Specifically, how to up your brand’s … Read More
A Fan Engagement Lesson from the Minnesota Vikings
December 14, 2015
“Our brand means many things to many people.” As we cheer from the sidelines and the comfort of our couch on game day, it can be easy to loose sight of the fact that great American sports teams like the … Read More