Social Sound Bite: Is Facebook Use Down?!?

social sound bite

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some some new data on Facebook use. As reported by The Wall Street Journal, most of us are lurking more and posting original content less. While this may not seem like a big deal it could lead to a less engaging social experience which could threaten Facebook’s emerging ad network. Listen for the full sound bite and enjoy these useful links to the news, trends, and tips included in this week’s show.

Beyond the Sound Bite

  • “In the third quarter, market researcher GlobalWebIndex said 34% of Facebook users updated their status, and 37% shared their own photos, down from 50% and 59%, respectively, in the same period a year earlier.” Here’s the full story on this data from The Wall Street Journal: Facebook Prods Users to Share More (WSJ).
  • We also discussed how Twitter made a bold move by switching from favorites or “stars” to likes or “hearts.” More on the Twitter Blog.

Remember, the Social Sound Bite is just the appetizer! On Monday morning we’ll serve up a fresh new episode of the On Brand Podcast. This week we’ll be talking to Nathan Sinsabaugh.

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Until next week, see you on the Internet!