Branding Articles

It isn’t what you say, it’s how you say it. You’ve no doubt heard this before. This axiom has permeated business, politics, and life at many levels. From your personal communication to your next big marketing campaign, style matters. Especially … Read More


To channel postal great Cliff Clavin, it’s a little-known fact that people today have the attention span of a goldfish. Thanks to Facebook, Instagram, Snapchat, text messages, email, live video, fitness trackers, smart cars, and … What was that? Sorry. … Read More


Having a sense of humor can help your brand standout exponentially. Nothing delivers connection and meaning faster than making someone laugh. A recent Nielsen study found that 47% of global respondents said that humorous ads resonated the most. That said, … Read More


Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, … Read More


I love running. It’s my favorite form of exercise. Like most runners I find myself disliking every other form of exercise. While running, I love listening to podcasts. Recently, when my old over-the-ear aviator headphones bit it, I thought it … Read More


Why Your Brand Has to Move

February 17, 2016

In recent years, Super Bowl ads have become as watched as the game itself. We’ve come a long way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.


On a recent family vacation, we took our kids to Legoland in Schaumburg, Illinois. It was a fun experience in more ways than one. For anyone who’s ever played with the colorful blocks or seen the recent movie, you know … Read More


Be a Bill Murray Brand

February 11, 2015

It’s Oscar season and once again one of my favorite actors and one of our national treasures has ended up without a nomination. Bill Murray turned in another stellar performance in St. Vincent and ended up shut out. At the … Read More


One of the most creative companies churning out quality product at an unprecedented rate is Pixar. Over the past two decades, the Disney-owned animation studio has produced a string of critical and commercial successes in an industry where success is … Read More


I love Mad Men. But I also hate Mad Men. To be clear, I love the show – the acting, writing, and art direction. However, I dislike that it’s somewhat stunted the idea of marketers for our culture in the … Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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