Branding Articles

To creative folk, the choice of writing utensil is often something labored over. I have long used a Paper Mate Flair as my pen of choice. It feels substantial without being pretentious plus you can’t beat the felt tip. There’s … Read More

A couple weeks ago, CBS Sunday Morning (an important part of my weekend routine) profiled film critic Roger Ebert. By now many are familiar with Ebert’s struggles with cancer, which eventually resulted in the loss of his speaking voice.

Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same … Read More

Don’t Fear the Drawing Board

September 21, 2010

Part of being brand driven — in the imortal words of Kenny Rogers — is knowing when to hold ’em and when to fold ’em. Now that I have The Gambler reference that I’ve always wanted to make out of … Read More

By Any Other Name

September 2, 2010

Last week I had the privilege of seeing Zappos CEO Tony Hsieh speak as part of his Delivering Happiness book tour (got the book — hope to toss a review up here soon). During the course of his time on … Read More

Inception Marketing

August 29, 2010

Another title for this post could have simply been All the ‘Big Brother’ Stuff That Makes Most People Really Hate Marketing. First, let me apologize for being like two months behind the rest of the world on seeing Inception but … Read More

Some things you don’t want to see at the doctor’s office: An old, rusty exam table A scary plastic apron hanging on the back of the door A random cart left in the exam room with an old machine on … Read More

Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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