Many struggle with when and how to promote a business brand versus when and how to promote your personal brand. These are big decisions. Your personal brand is important — especially in the digital space — and merits the same … Read More →

Part of being brand driven — in the imortal words of Kenny Rogers — is knowing when to hold ’em and when to fold ’em. Now that I have The Gambler reference that I’ve always wanted to make out of … Read More →

Last week I had the privilege of seeing Zappos CEO Tony Hsieh speak as part of his Delivering Happiness book tour (got the book — hope to toss a review up here soon). During the course of his time on … Read More →

Another title for this post could have simply been All the ‘Big Brother’ Stuff That Makes Most People Really Hate Marketing. First, let me apologize for being like two months behind the rest of the world on seeing Inception but … Read More →

Some things you don’t want to see at the doctor’s office: An old, rusty exam table A scary plastic apron hanging on the back of the door A random cart left in the exam room with an old machine on … Read More →