Author Archives: Nick Westergaard

We do business with people we like. While this adage has been in play for generations, it takes on added meaning as social media allows us to get closer than ever before with our customers. Facebook, the world’s largest social … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “How do we choose which platform to try first for content?” Getting started with content marketing … Read More →

One the most common concerns of businesses launching their social media efforts is about customers that complain via social networks like Facebook and Twitter. An equally common response is that these individuals are going to complain about your business online … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question we received recently following a Social Media Club Des Moines event: “If our customers  have different interests (maybe location or topics), how do we segment our content?” … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via Facebook from Genie Maybanks of New Pioneer Co-op: “What is an ‘appropriate’ response time for a question on your Facebook page or Twitter?” This is a … Read More →

If you’re like most marketers, chances are pretty good that you’re utilizing some form of content in your marketing mix. In fact, recent studies from the Content Marketing Institute and MarketingProfs show that content marketing is being used by at … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Mike Gerholdt: “Can I equate my blogging efforts to sales to show ROI?” This is a question many bloggers grapple with. Both business blogs … Read More →

With another year behind us and a new year on the horizon, digital marketers are looking ahead with excitement. As new technology, tools, and trends emerge, we thought it might be useful to ask some of the industry’s brightest thought … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question via Twitter from Kiley Dorton: “How do I protect the images of my private-self, public-self, work-self, and dad-self when posting/interacting?” While Kiley’s question doesn’t relate directly to … Read More →

I recognize that I am a little biased on the subject but I think marketing is a noble profession. Helping organizations connect with customers and providing a channel for the exchange of goods and/or services helps both the local community … Read More →