Does Your Number of Twitter Followers Really Matter?


This week on Social Brand Chat presented by KXIC we discussed a question we received from Sean Holladay on Twitter: “How influential is the number of followers on Twitter when it comes to taking someone, or a brand, seriously” This is an extremely common question. While it’s not all about the number of Twitter followers you have, it does impact your brand’s curb appeal. Let’s chat about this.

In opening up this discussion, I couldn’t help but quote The Big Lebowski. When it comes to your number of Twitter followers, there are indeed, “a lot of ins and a lot of outs.” It’s not all about jacking your follower counts up to astronomical levels. Your focus should be on quality not quantity. What does your follower count matter if none of them listen to what your brand has to say. That said, follower count does impact your digital curb appeal. Some shallow individuals may view an account with fewer followers as a brand lacking traction. Like all gray areas, reality lies somewhere in between. Look for the right balance of building your audience but for the right reasons.

For this week’s social media news, we discussed Jimmy Fallon’s debut as host of The Tonight Show and the impact this has had on social media. What do you think of this?

Speaking of the impact of content … you should attend one of our upcoming Content Marketing Boot Camps in Des Moines, Cedar Falls, Davenport, Ames, and Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

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Until next week, see you on the Internet!