Author Archives: Nick Westergaard

Sorry to get you excited. I have no cool way to tie Harry Caray into an advertising blog post. Don’t get me wrong. I really think it could be done. Harry was on the mind as I was creating a … Read More →

Last week at the Iowa City Area Chamber of Commerce Annual Banquet, former UI president David Skorton was asked how his love of jazz has influenced him. “You don’t know what’s going to happen but you have to improvise to … Read More →

Henry Ford once said, “Anyone who stops learning is old, whether at twenty or eighty. Anyone who keeps learning stays young. The greatest thing in life is to keep your mind young.” Like Henry, the 25,000 car dealers here at … Read More →

Check out this photo that I snapped while in line at Panchero’s a few minutes ago. Too often people create the obligatory Facebook fan page or start Twittering for their business and then totally forget to promote this new channel … Read More →

Yesterday, while mourning Ricardo Montalban (KHAAANNNNN!) I happened upon the above spot for the 1975 Chrysler Cordoba. I have to admit, it kept me laughing for about a half hour solid. Not just the fine corinthian leather but the tastefulness … Read More →

Sorry – I couldn’t resist the headline. From the Pew Research Center … The share of adult internet users who have a profile on a social networking site has more than quadrupled in the past four years — from 8% … Read More →

Okay … so most people do a “Top 10” but we had a pretty dry period there for a while so I feel that the best way to give a clear and accurate picture of our most popular posts (by … Read More →

Westergaard Advertising does. I think it’s safe to say that everyone is still figuring out this intriguing mobile micro-blogging service that, as John Kenyon of the Corridor Business Journal says, “approximates a modern-day police scanner or back-fence conversation.” As we … Read More →

You walk up and down the aisles of a store … Can I help you? You call up your trusted business advisor … Can I help you?

In case you haven’t already heard, the caveman from the GEICO ads is getting his own pilot on ABC. Is this a surprising development? Not really. In a time when marketing is content and content turns to marketing, this actually … Read More →