How Can We Be More Engaging on Social Media?


This week on Social Brand Chat presented by KXIC we discussed a question from Kimberly Kurimski via Google+: “How do I get others to engage with me? Do I need to specialize in one thing?” Social media is supposed to be … um – social, right? But what happens when you don’t see much engagement? Let’s chat about this.

Great questions — like this one from Kimberly — don’t have easy answers. That’s why it’s great to have a podcast to discuss them. In exploring this further, Jay and I emaxine the importance of asking questions, focusing your conversation, and learning how you can be more useful to your audience.

For this week’s social media news, we discussed new data from Forrester showing that content shared on Google+ has a greater reach than content shared on Twitter, LinkedIn, Pinterest, and more. What do you think of this?

Speaking of podcasting … you should attend one of our upcoming Content Marketing Boot Camps in Davenport, Ames, and Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Remember, registration is also live for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch and more. Register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio.

Until next week, see you on the Internet!