Is It Time for Your Brand to Leave Facebook?


By Nick Westergaard on March 28, 2014
social-brand-chat

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This week on Social Brand Chat presented by KXIC we discussed a question from Revival Iowa City via Twitter: “With Facebook’s ever-decreasing #’s, what alternatives do you recommend that have FB’s broad appeal?” To leave Facebook or not to leave Facebook, that is the question that is on many social media marketers’ minds. Let’s chat about this.

To begin with, we clarified the question. While many love to speculate that Facebook use is dropping, it’s not supported by any data (see this great post from Tom Webster for more).  That said, one challenge many marketers face is the steady reduction in organic reach via their Facebook pages as the network further refines its algorithm and advertising programs. While it’s too early to advise you to jump ship from the world’s largest social network, you definitely need to be aware of these updates and develop a plan of action for your brand.

For this week’s social media news, we discussed the reported random presence of Instagram ads across various users’ feeds. (We also got the latest news on the Chicago Bears line-up via social media during the show!)

Speaking of podcasting … you should attend one of our upcoming Content Marketing Boot Camps in Davenport, Ames, and Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Remember, registration is also live for this year’s Social Brand Forum at the Iowa River Landing. The Midwest’s premier digital marketing event features keynotes from Chris Brogan, Ann Handley, John Jantsch and more. Register now for the best rate >>

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

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Until next week, see you on the Internet!