Author Archives: Nick Westergaard

When it comes to social media marketing in the B2B space, it’s no secret that content is king. For years organizations like the Content Marketing Institute and MarketingProfs have reinforced this axiom with hard facts. The data from the newest … Read More →

We talk a lot about ‘start-ups’ but what about legacy businesses that have rich history, people, and systems but need to strike out in a new direction? This is very similar and yet very different to start-up culture. In today’s … Read More →

Blogging has long been the hub of the social media universe, providing a centralized platform for sharing content across social channels. In recent years, blogging has gotten even more social. Perhaps the greatest convergence of blogging and social media to … Read More →

Managing your kids’ schedules is a lot like social media marketing … Wait. What? Though it sounds like a non-sequiter or at best an odd comparison to make, the scenarios prove-out surprisingly well when you consider the challenges and choices … Read More →

When more stories about what’s new and trendy get reported more often than other stories with relevant and sometimes contradictory data, we blame the “file drawer effect” — as in these other stories get “left in the drawer.” This is … Read More →

Facebook has a dirty secret. You know that brand page you have where you’re hoping to attract some of Facebook’s 900 million users? You know, the one you put all of your blood, sweat, and tears into posting engaging content … Read More →

Something exciting happened recently when I wrote a post on the updates to Klout. A commenter asked if I knew much about Kred. I confessed that, while I was familiar with it and knew the network was in the general … Read More →

Social media changes the world around us nearly every day. No where is this shift more prevalent than in our higher education system as colleges and universities work to adapt and prepare students for careers in social media, content creation, … Read More →

During a recent talk on social media engagement I was asked, “How soon should you respond to an issue on social media?” I replied, as everyone knows, that the optimal social media response time is 11 minutes, 3 seconds. Duh. … Read More →

With the political season upon us, there’s a lot of partisan messaging flying around our social media channels. As opinions tweet past us at record speeds, hard data on public sentiment is becoming more important that ever. Recently I chatted … Read More →