How to Curate Content You Find from Your Industry


This week on Social Brand Chat presented by KXIC we discussed a question from a recent talk with our friends at Social Media Club Des Moines: “When I find an interesting industry piece, how can I best ‘recycle’ that content to use for my blog and for good SEO?” Another great question that many have as we increasingly look for more ways to curate content we find throughout the social web. Let’s chat about this.

It’s a fact. Online consumers are seeking out twice as many sources of content to help them make purchase decisions. As businesses, we need to be ready to feed these increasingly hungry appetites. One way that many are looking to meet this need is by curating content they find related to their industry and their consumers needs. What’s the best way to go about doing this?

We discussed curating these articles on your social media presence as well as in a blog post or email newsletter with a round-up of top stories. This may even provide you with an idea for a post of your own. If this happens, be sure to credit the original idea with a link back.

For this week’s social media news, we announced the first batch of speakers for this fall’s Social Brand Forum at the Iowa River Landing. Registration is now open as well. Those who register early get the best rate and other freebies. Learn more and register now.

Speaking of content marketing … you should attend one of our upcoming Content Marketing Boot Camps in Cedar Falls, Davenport, Ames, and Madison. This daylong intensive and interactive workshop will help you be a better blogger, video marketer, podcaster, and content creator. Listeners of the podcast get access to a special group rate of $125 when they use promo code KXIC to register for any of our Content Marketing Boot Camps.

Do you have a question about social media you’d like answered? Ask in the comments below, on our Facebook page, or on Twitter using #SocialBrandChat. Check out previous episodes of the Social Brand Chat podcast here.

Remember to subscribe to the show on iTunes — and don’t be shy about giving us a rating and review to help others find us. You can also listen to the show via Stitcher Radio. Until next week, see you on the Internet!