Author Archives: Nick Westergaard
Why Better Blogging Still Makes a Better Brand with Maddy Osman
February 22, 2016
“I think 2016 is the year of the blog.” And Maddy Osman knows a thing or two about brands and blogging. That’s because she’s the force behind not one but two blog brands. Her lifestyle blog, Chicago Cheap Ass, helps … Read More
Why Your Brand Has to Move
February 17, 2016
In recent years, Super Bowl ads have become as watched as the game itself. We’ve come a long way since Apple’s 1984 ad first alerted viewers that there was still something to see during the game’s commercial breaks.
How The Onion Helps Brands Bring the Funny
February 15, 2016
“Brands often fall flat when trying to be an Onion or a Buzzfeed.” As these irreverent powerhouses have taught us, humor can significantly impact your online reach. A mistake many make is trying to execute this potent mixture on their … Read More
Social Sound Bite: New Facebook and Instagram Features for Brands
February 12, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed new features for brands on Facebook and Instagram. Facebook page managers can answer back in private and Instagram users … Read More
Managing Your Brand Reputation Online with Charlie Pownall
February 8, 2016
“If you’re looking at risks, you’re going to want to quantify those risks.” Whether its upset customers, out-of-control advocates, or failed campaigns, marketers have their hands full when it comes to managing online brand reputation in the digital age. In … Read More
The New Rules of Branding with David Meerman Scott
February 1, 2016
“If you don’t embrace the new rules online you’ll be left behind if you aren’t already.” David Meerman Scott knows a thing or two about new rules. Over a decade ago his landmark book The New Rules of Marketing and … Read More
Social Sound Bite: Lessons from the Wendy’s-Burger King Twitter Feud
January 29, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a fun story: a Twitter feud between Wendy’s and Burger King, which provided a good reminder on why it’s … Read More
How the Harvard Business Review Has Built a Content Brand
January 25, 2016
Today brands of all shapes and sizes are creating content. However, there are also brands known exclusively for the content they create. Such is the case of the Harvard Business Review, the separate publication arm of the Harvard Business School. How … Read More
Social Sound Bite: 61% of CEOs Have No Social Media Presence
January 22, 2016
On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a new report just released from software provider Domo and CEO.com stating that 61% of Fortune 500 CEOs aren’t … Read More
Why Think-Big Brands Need to Have Fun with Amy Schmittauer
January 18, 2016
“It’s too possible to be personable.” Live streaming video via platforms such as Periscope and Snapchat have presented marketers with an amazing opportunity to deepen the relationships they have with their customers. However, many brands are apprehensive about this very public, immediate … Read More