“Hold off until you have something to write home about.” As a podcaster and branding thought leader, Case Kenny offered insights on personal branding that many miss. Namely focus — both on your brand credentials as well as the right channels. We discussed all of this and more during our discussion on this week’s episode of the On Brand podcast.
Enjoy This Episode Now
About Case Kenny
Case Kenny is an entrepreneur and writer living in Chicago. He is the founder of 216 Ventures LLC and PRSUIT.com — a daily email focused on self development content. He is the host of the New Mindset, Who Dis podcast, an iTunes top 50 podcast focused on real and relatable life advice. He sits on the Forbes Business Development Council, has been featured in Forbes, Entrepreneur, Inc, CBS, The Chicago Tribune and speaks, consults and writes regularly on all things personal and corporate branding, publishing, social media and growth strategies.
Where should you get started with personal branding? “A lot is channel focused. You’ve got to find the right channel. That’s why I focus on Instagram and podcasting.” And email!
“Do one thing really well, then listen and ask.” These are the steps Case recommends for building an audience. Asking what your audience wants is critical. “People are very willing to answer your questions.” But you have to remember to ask first.
Why is email so important? “People are really leaning into email. Email is very personal. It’s literally their personal email address. On social media, you’re building your home on rented land. With email there’s no algorithm. They can’t take your audience away from you.”
What brand has made Case smile recently? “RXbars — they’re cheeky, funny, and clever.” I love this brand as well for their simple, transparent packaging. In fact, I wrote about this in Brand Now.
As We Wrap …
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On Brand is sponsored by my new book Brand Now. Discover the seven dynamics to help your brand stand out in our crowded, distracted world. Order now and get special digital extras. Learn more.
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Until next week, I’ll see you on the Internet!