Author Archives: Nick Westergaard

“Most content marketing is stuck in the ‘meh’ gear.” Robert Rose knows a thing or two about content marketing. He literally co-wrote the book on it. As Chief Strategist for the Content Advisory Group with the Content Marketing Institute and … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed several new features making their way to Instagram including liking comments, blocking comments altogether, and reporting abuse anonymously. Listen for … Read More →

“The future for both organizations and entrepreneurs is in leveraging innovation techniques to design masterful customer experiences.” Nicholas Webb knows a thing or two about both customers and innovations. As an inventor, he’s been awarded over 45 patents. He now … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a question on the minds of many social media marketers — should you use hashtags on Facebook? We found … Read More →

“We have to make a distinction between the name and the brand. The name piques your interest or curiosity. It’s like having someone over for coffee or dinner. The brand is the impression that’s left after the experience.” As the … Read More →

Fall is upon us! I celebrated by throwing my front porch flowers away. This might sound like a pessimistic way to celebrate the season but in doing so I was reminded of how much I loved my flowers. We have … Read More →

“You have to look beyond the color and logos with brand identity. They’re really the product of something deeper.” It’s this kind of brand introspection that Gregory Diehl excels at. As the author of two best-selling books including Brand Identity … Read More →

“A brand is not just to make marketing better. It’s to lead the company into the future.” Erich Joachimsthaler of Vivaldi Partners has a decidedly global perspective on brand building. The author of Brand Leadership and the new Hidden in … Read More →

“The value of an editor cannot be understated. The editor is the proxy for the audience.” As the Chief Content Officer of MarketingProfs and the best-selling author of Everybody Writes and Content Rules, Ann Handley knows a thing or two about … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed what people are tired of hearing about on social media these days — the 2016 presidential election! New data … Read More →