Author Archives: Nick Westergaard

“When you don’t answer your customers — you’re sending them a message.” Today we have to meet our audience on an increasingly diverse array of traditional and digital media touch points. None has garnered more headlines over the past year … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed new data on how Instagram’s algorithm works. While many thought the algorithm would kill the social network, Instagram is … Read More →

“Branding is complicated when you try to define it.” If there was an ongoing theme of the On Brand podcast, this week’s guest hit the nail on the head. Of course, your brand is more than your logo but how … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City — Jay and I discussed some recently released numbers from both Facebook and Snapchat. As the upstart Snapchat prepares for their IPO, use, growth, … Read More →

“The art of the question has fundamentally been lost.” As a global speaker and consultant in digital marketing and sales, Marcus Sheridan has made name for himself and his business by answering all of the questions. I couldn’t wait to … Read More →

The Super Bowl gives us a chance to see the season’s two best teams go head to head as we enjoy the company of friends and family while indulging in some of our favorite eats. However, many fans flock to … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed some new stats on Instagram Story use vs. Snapchat Story use. While everyone loves talking about Snapchat, it looks like … Read More →

“The only way to stand out is to build a brand.” B2B marketers often focus most of their energy on sales funnels, lead generation, and analytics. But how do you stand out in the noisy marketplace? A few weeks ago, … Read More →

On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed recent “rogue tweets” from Badlands National Park, in response to an alleged media blackout for federal agencies from the … Read More →

Should your brand stand for something? It’s easy to mistake this as a simple question. Of course, we want our brands to stand for something! However, as we venture beyond the safe confines of product and industry conversations, broader sociological, … Read More →