Author Archives: Nick Westergaard

randy frisch on brand

“What we do in life is we solve what’s in front of us instead of what’s next.” That’s exactly how most brands have approached content marketing. The initial challenge was creating all of this content. So we focused on content creation. Now there’s too much content and people aren’t engaging with it. As CMO and Co-Founder of Uberflip, Randy Frisch helps marketers create engaging content experiences. He’s also the author of a new book with a NSFW title that we discuss on this week’s episode of the On Brand podcast. Read More


derrick daye on brand

“There are fifteen accepted definitions of a brand. My favorite definition is that a brand is a sum of all experiences a customer has.” As the name of the popular online platform he founded suggests, Derrick Daye is the ultimate … Read More


The Lists That Lie Ahead

August 23, 2019

Like many marketers, I’m a list person. I make lists to solve problems. I make lists to make sense of the world. At any given moment, I’m surrounded by a series of lists. I’ve got long-term lists of where I … Read More


prentice howe on brand

“A challenger brand is defined by an ethos — a mindset. They have ambitions that outweigh their internal marketing resources. They have to outthink. They can’t outspend.” So how do you punch above your weight class? We talked about this … Read More


raul hernandez on brand

“Every company can be broken into three parts — marketing, operations, and product.” Raul Hernandez is an expert at helping business break down their marketing processes to boost both scale and impact. We discussed all of this and more this … Read More


To say that we live in strange times is an understatement. We’re surrounded by disruption. Every long-held assumption is being tested. The world of branding is no exception. With more channels to communicate, one could think it’d be easier than … Read More


david lemley on brand

“The brand has changed from goods and services to a building block of personal identity.” David Lemley knows this first hand. Twenty years ago he led the team that helped Starbucks grow from a boutique coffee shop to a brand … Read More


lindsay pedersen on brand

“Brand creates focus. It helps you prioritize. Because it’s a North Star in can help the leader allocate resources, determine how he or she should spend his or her time.” This week on the On Brand podcast, I was joined … Read More


justin forsett on brand

“Excel at what you can’t control. A lot of people say ‘control what you can control.’ But I think you excel at those things that you can’t control because those are the things that are gonna keep you until you … Read More


lorraine barber miller on brand

“It’s not a marketing veneer. It’s not a marketing campaign. It’s embedded in our values, our behaviors, and how we show up in the world.” Rebranding is a challenge many struggle with. But what if you’re a 70-year old category … Read More


Subscribe to Nick

SUBSCRIBE TO NICK’S STORY STRATEGIES NEWSLETTER

A monthly email to help you lead with story in your work.

Nick has a knack for making complex topics simple.
Jacey Wilkins
National Institute of Metalworking Skills