Author Archives: Nick Westergaard

“Building a brand is everyone’s job and it’s challenging. It can feel like moving a mammoth.” As the Founder and Managing Consultant at Wavelength Marketing, Darren Coleman helps brands throughout the world like Johnson & Johnson and Pepsi build standout … Read More →

“I’m not sure what to do with my hands,” confesses Will Ferrell as the titular character in the NASCAR parody Talladega Nights: The Ballad of Ricky Bobby, as he awkwardly moves his hands during a TV interview. These words ring … Read More →

Earlier in the year, I had the honor of keynoting the Iowa City Area Chamber of Commerce Annual Banquet in my hometown of Coralville, Iowa. While I speak at conferences and corporate events throughout the world, I don’t do a … Read More →

“One of the thing’s that’s hardest to do is continue to grow.” As Vice President of Marketing and Growth at Hubspot, Kieran Flanagan has helped the inbound marketing giant do just that. He’s responsible for managing all of HubSpot’s global … Read More →

“Experiences bring brand values to life.” As leader of the creative team at BASIC, Steven Denekas spends his time crating experiences for brands like Canadian Club, Levi’s, and Dodge. As a designer, he brings a thoughtful process to everything he … Read More →

Why a “cold shower” you may ask? Because we know that cold showers are good for us, and yet, we avoid them. Marketers have chores they need to do that they avoid. As a third-generation business owner and seasoned marketer, … Read More →

“You have to think of your marketing on every channel today. If you’re a restaurant, you can’t just put a picture of garlic knots on Instagram.” This week on the On Brand podcast, we got to talk about food and … Read More →

“Presentations are valuable content.” And yet, they often go underutilized. More challenging still, these prominent content delivery systems aren’t branded consistently. Enter James Ontra. Author of the book Presentation Management and Co-Founder and CEO of Shufflrr, James joined me this … Read More →

“As marketers we retreat to the mean — to trendy best practices.” What’s required is out-of-the-box thinking. As the founder of Unthinkable Media and author of the new book Break the Wheel, Jay Acunzo knows a thing or two about … Read More →

TED talks are amazing. At a time when our communication is increasingly digital, it’s a spoken word format that’s sort of a throwback to the classic oral tradition when we gathered around the campfire to listen and share stories. The … Read More →