Author Archives: Nick Westergaard

“A lot of Wall Street people think that profit is the reason for business. I say profit is the applause you get for creating a motivating environment for your people so they’ll take good care of your customers.” This week, … Read More →

“A brand story should be built on a good narrative.” Jeff Swystun has built his career helping brands tell their stories. His career alone is storied with time at DDB and Interbrand. He’s also author fo the new book Why … Read More →

“I started out struggling with doing business and doing good. It’s always presented as this zero-sum game. And it doesn’t have to be.” Alexandra Dimiziani has spent her career building iconic brands such as Coca-Cola and Airbnb. Today she’s co-founder/managing … Read More →

“Someone’s story is what gets us most.” With a background in improvisational comedy and marketing, Judi Holler is an expert at crafting and remixing fearless stories. She’s also author of the new book Fear Is My Homeboy. We discussed all … Read More →

Recently my wife sent me a text that said, “You’ve ruined me.” In the pantheon of spousal communication, this didn’t seem great at first glance. However, as I came to discover, it was intended as a compliment. In fact, it’s … Read More →

“Marketing doesn’t always have one right answer.” As both a branding expert and instructor at NYU Stern School of Business, Allen Adamson knows how the world of branding has changed and what’s important for students and brand builders alike to … Read More →

“Experience design is the suite of emotions that you deliver over time.” This clear and concise answer came from this week’s guest on the On Brand podcast, Karin Soukup. As Brand Experience Director at Collins San Francisco, she spends her … Read More →

“Brand and culture are two weird words that are getting put together more and more.” This week on the On Brand podcast, we explore these two words—brand and culture—and how to activate them in the creation of meaningful brand experiences … Read More →

“Everyone has an important role to play in the big vision.” This week on the On Brand podcast, I was joined by Stephanie Nivinskus, CEO of SizzleForce Marketing. We talked about the impact of effective copywriting, creating brands with heart, … Read More →

“If your brand was to go away tomorrow, would anyone miss it?” Awkward silence. That’s because, for the most part, very few brands today are truly indispensable. Mitch Duckler is out to change that. The author of the new book … Read More →