Check out this photo that I snapped while in line at Panchero’s a few minutes ago. Too often people create the obligatory Facebook fan page or start Twittering for their business and then totally forget to promote this new channel across their consumer touchpoints because they assume that friends and fans will automatically flock to connect with them. Of course, adding the little social buttons to your website is a start but your network will grow even faster – especially if your business is retail in nature – if you literally put this announcement between your customer and their burrito. Maximize places where your customers already are.