This week on Social Brand Chat presented by KXIC we discussed the growing online phenomenon of the ALS Ice Bucket Challenge. The movement, in which people challenge one another to donate to ALS or dump an ice-cold bucket of water on … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.

This week on Social Brand Chat presented by KXIC we discussed a question from Xianduan Shi who asked, “Social media vs digital marketing — What’s the difference?” Believe it or not, this is a question many find themselves asking. Let’s chat about this.

This week on Social Brand Chat presented by KXIC we discussed a question from Nick Franceschi who asked, “How do you measure what matters when it comes to social media?” As we’ve discussed before, there are all kinds of numbers when … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Ann McGlynn of St. Paul Lutheran Church who asked, “What is the most important attribute of a top-notch content marketer?” As more brands create more content than ever … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from one of my online MBA students who asked, “With so many brands creating blogs, videos, and more, why even bother with content marketing?” As we’ve discussed … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from our recent Content Marketing Boot Camp in Madison: “What does the expression ‘everyone’s a publisher’ really mean?” This phrase gets tossed about cavalierly but how do you break … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Hashim Warren: “How do you measure efforts to strengthen a brand?” In the end, we’re all brand builders in some form or another. Let’s chat about how … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from John LaBella. In launching an online campaign designed to drive users to download a book, John asked about when and how to collect contact information. Let’s chat … Read More →

This week on Social Brand Chat presented by KXIC we discussed not one but two questions. Our first came from a caller named Sally who wanted to know about social media editorial calendars. We also answered a question from a … Read More →