Identity Episodes

Michelle Mazur is a messaging expert who helps brands of all shapes and sizes craft their own unique and powerful messages. This isn’t as easy as it sounds. But with her “3-Word Rebellion” approach—drawing on social movements and her background … Read More


Siena Dexter On Brand

As Director of Strategy at Smashbrand, Siena Dexter helps both online and offline brands refine their point-of-sale positioning and packaging. Believe it or not, in 400+ episodes, we haven’t spent that much time talking about these incredibly important topics and … Read More


joe belliotti on brand

Music industry veteran Joe Belliotti is an expert in sonic branding. While most marketers focus on visuals, brand builders today need to think about the impressions that can be made and emotions that can be evoked through music and sound. … Read More


rob meyerson on brand

Rob Meyerson is a brand naming expert and author of the new book Brand Naming. And, as I said many times during the episode, “we don’t talk about brand naming enough!” Luckily Rob does and did so for us this … Read More


jason harris on brand

As Co-Founder & CEO of creative agency Mekanism, Jason Harris knows a thing or two about building brands. His goal is to bring the idea of persuasion into the twenty-first century by exploring an approach that gets its strength not … Read More


onbrandart richard lau

Using AI to simplify logo design? How would that even work? Richard Lau is a serial entrepreneur who’s launched several helpful businesses that he’s eventually exited. His latest venture, Logo.com, answers this very question. We discussed logo design, AI, and more on this week’s episode of the On Brand podcast. Read More


brad flowers on brand 2

“We have to put aside our personal preference and put in the time to figure out what really works for what the client needs.” This is a challenge for marketers on a variety of topics but is especially critical to the vital task of naming. Luckily, Brad Flowers wrote the book on naming—aptly titled The Naming Book—and he’s joined us this week on the On Brand podcast to discuss just that. Read More


margie agin on brand

“You can start with a catchy tagline but you can’t stop there.” Margie Agin helps B2B technology companies discover what makes them unique and find the words to say it. She is the founder and chief strategist of Centerboard Marketing, a DC-based marketing agency, and author of Brand Breakthrough: How to Go Beyond a Catchy Tagline to Build an Authentic, Influential and Sustainable Brand Personality. We discussed all of this and more on this week’s On Brand podcast. Read More


margaret rogers on brand

“This is the moment that people will remember for a much longer time—the brands and how they react and how they help to create a mutually beneficial relationship is something that people will remember for the long term.” As a strategist, Margaret Rogers spends a lot of her time focusing on consumer behavior. That’s gotten even more challenging in the face of both COVID-19 and social unrest. But, as Margaret notes, people will remember what you as a brand do right now. We discussed all of this and more on this week’s show. Read More


toby and zoe on brand

“It’s about getting people to create less content but also more meaningful content.” Amen. This week’s guests aren’t just content marketing professionals. As leaders at Upland Software and co-authors of Mastering One Voice, Toby Murdock and Zoë Randolph are on a mission to help content marketers create better content with a more cohesive, meaningful brand voice. We discussed all of this and more on this week’s episode of the On Brand podcast. Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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