On this week’s Social Sound Bite – recorded live at the KXIC studios in Iowa City – Jay and I discussed a few of the prominent 2015 social media predictions and digital marketing trends to keep an eye on. Listen … Read More →

“Being one step ahead has been a huge asset to Chobani in the digital space.” As social media strategist for the Greek yogurt giant, Ashley Butler has been around for most of the brand’s meteoric rise. It’s hard to believe … Read More →

“Your brand is what people say about you when you leave the room.” Bottom line: your brand is your reputation. Too many today think that reputations just happen. In reality, strong brand architects can play a big role. Dorie Clark … Read More →

“Your brand exists in the head and heart — not necessarily at headquarters.” If there’s one thing that Tamsen Webster knows, it’s that brands are built from a variety of perspectives. It’s not just what you say, it’s how you … Read More →

“Branding discussions used to be esoteric. Like molding fog.” It was this realization that led Patrick Hanlon to come up with a better way to frame the branding conversation. What he created ended up being one of the most effective … Read More →

A new year brings many new things. One of the things that I’m most excited about is a new podcasting announcement. Recently, DJ Waldow and I hung up our headphones from our 100-episode run as hosts of The Work Talk … Read More →

This week on Social Brand Chat presented by KXIC we discussed some changes to the newsfeed algorithm and Facebook pages coming in 2015. These updates impact marketers using the world’s largest platform in both organic and paid capacities. Let’s chat about this.

This week on Social Brand Chat presented by KXIC we discussed a question from a recent social media workshop, “What’s the difference between a retweet and a quoted tweet?” With RTs, MTs, HTs, quoted tweets, mentions, and more, Twitter has … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question spurred by several recent incidents in the news, “How should you respond to a social media mistake?” Whether you’re Dave & Buster’s with a regrettable tweet or Uber’s … Read More →

This week on Social Brand Chat presented by KXIC we discussed a question from Derek Overbey submitted via Facebook, “What’s the best social network for retail business?” This is a timely question for many with the holiday season on the horizon. … Read More →