Brand Strategy Episodes
How Music Grows Brands with Rebecca Jolly
March 13, 2023

Rebecca Jolly is co-author of the new book How Music Grows Brands. As a consultant she focuses on innovative brand solutions across the music and entertainment industries to drive growth and connect with audiences. She discussed how brands need to approach … Read More
Simple Brand Positioning with Ulli Appelbaum
February 20, 2023

Ulli Appelbaum has held senior strategy and account planning roles at some of the largest advertising agencies in the world, working with brands like Wrigley, Hallmark, Nestle, and Chrysler along the way. His latest book is The Brand Positioning Workbook, which … Read More
Finding Your Brand’s Sub-Culture with Rebecca Coleman
February 13, 2023

Rebecca Coleman is the President of The Narrative Group and leads US operations for We Are Social. Her work is defined by the innovative approach of earned-led thinking, which has been used by brands including Mcdonald’s, Harmless Harvest, and Universal … Read More
B2B Brand Building with Linda Fanaras
January 30, 2023

Linda Fanaras is CEO/Strategist of Millenium Agency, where she helps B2B brands develop integrated campaigns that get results with her innovative approach of transforming market research into powerful campaigns. This isn’t always easy—especially when it comes to B2B. We discussed … Read More
The Power of Polarization with Tom Suharto
November 21, 2022

Tom Suharto leads global strategy at Forsman & Bodenfors where his clients include Volvo, Crocs, Baileys, and H&M. Prior to that, he was at Wieden+Kennedy working on iconic brands like Nike and Disney. We discussed all of this and more, … Read More
Positioning-Based Strategy with Todd Irwin
October 10, 2022

Todd Irwin is the Chief Strategy Officer and Founder of Fazer. The brand strategy agency has worked with Fortune 500 brands like Coca-Cola and Nike as well as SMBs and startups. Todd joined me this week on the On Brand … Read More
Purpose-Driven Branding with David Aaker
September 26, 2022

Branding expert and author David Aaker returns for his third appearance on the On Brand podcast. While he thanked me for having him back, I thanked him for continuing to create interesting work. His latest book is The Future of … Read More
Leading Through Strategic Narrative with Guillaume Wiatr
September 12, 2022

Guillaume Wiatr is the author of Strategic Narrative and the Principal/Founder of MetaHelm, a strategy consulting firm specializing in helping business leaders unlock profit and energize their team with a shared narrative grounded in their organization’s purpose. His work teaches … Read More
Planning for Brand Growth with Bobby Gillespie
August 15, 2022

Bobby G is a brand growth consultant, author of the forthcoming book Build Your Brand like you Give a Sh*t, and the founder/principal at Propr Design, a Baltimore-based B2B brand growth agency. Bobby and the Propr team advise on and … Read More
Public Relations Today with Robert Dilenschneider
June 27, 2022

Robert L. Dilenschneider has been called “Dean of American Public Relations Executives.” As founder of The Dilenschneider Group, he provides strategic advice and counsel to Fortune 500 companies and leading families and individuals globally, with experience in fields ranging from … Read More