Brand Strategy Episodes

carla johnson rethink innovation

Carla Johnson is one of the world’s leading innovation architects and the author of the new book RE:Think Innovation. Through her company RE:Think Labs she helps brands innovate both internally and externally. We discussed all of this and more this … Read More


zee cohen sanchez on brand.001

Zee Cohen-Sanchez is the founder and executive director of Sole Strategies, a woman and minority-owned organization built by a team of political experts who specialize in strengthening grassroots campaigns at the community level. We discussed what personal brands and organizational … Read More


eric yaverbaum on brand

This week’s interview marks 400 episodes of the On Brand podcast! First up, a special announcement from me. Then I’m joined by Eric Yaverbaum who literally wrote the book on public relations with Public Relations for Dummies. In addition to … Read More


mathew evins on brand

As Chairman and Co-Founder of EVINS Communication, Mathew Evins has built his career in service of iconic brands in food and spirits (including Maker’s Mark!) and travel and hospitality. Today these passion brands mean more than ever to consumers. We … Read More


jac phillips on brand

Jac Phillips has worked across a variety of industries including technology, banking, payments, and retail. Her most recent gig was leading marketing and partnerships at Visa. Throughout all of these roles, Jac’s focus has been constant—ensuring that established brands remain … Read More


ken ungar on brand

Ken Ungar is the president of CHARGE, a national sponsorship consulting firm based in Indianapolis. Since 2006, CHARGE has served clients including Honda, Acura, NASCAR, the Los Angeles Dodgers, NBA Players Association, American Motorcyclist Association, and over fifty professional athletes … Read More


ernie harker on brand

“If you start off on the wrong foot and your brand isn’t in line with the attitudes or personality of the brand, there’s confusion.” Or, to put it bluntly, your brand sucks. That’s the title of strategist Ernie Harker’s new book. We discuss how to … not build a brand that sucks this week on the On Brand podcast. Read More


“People want to interact with people—not brands.” David Brickley has been helping brands interact with their people through his agency STN Digital and his two podcasts Business of Social and Entrepreneur Wrap. This week he joined me as a guest on my podcast to talk about how to build a social-first brand. Read More


duane varan on brand

“A lot of the assumptions we make are bad assumptions.” When it comes to making assumptions, sometimes we marketers can’t help ourselves. To avoid this, we need to ensure that we have a good mix of both quantitive and qualitative … Read More


emmanuel probst on brand

“The pandemic has forced brands to change the way they communicate and the way they operate.” As a research professor, author, and VP at Ipsos, Emmanuel Probst spends a lot of time studying, teaching, and writing about consumer behavior. His latest update to Brand Hacks provides brand builders with a useful compass for navigating the increasingly challenging world we find ourselves in. We discussed all of this and more this week on the On Brand podcast. Read More


Nick has a knack for making complex topics simple.
Jacey Wilkins, National Institute of Metalworking Skills

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